Sze W. Liu
From Corporate to Entrepreneur: Driving Digital Success with a Tailored Edge
Early Life and Education
Born and raised in Hong Kong, my family’s story of resilience shaped who I am today. Both my grandfathers, known as "freedom swimmers," risked everything and swam for hours in a dark ocean to escape from mainland China to Hong Kong in search of a better life started in the 50s. Their boldness and tenacity were woven into the fabric of my upbringing and taught me to be relentless in the face of challenges. My entrepreneurial spirit was sparked by my paternal grandfather, who owned a tailor-made men’s suit shop in Kennedy Town, Hong Kong. I watched him build his business from the ground up, which instilled in me a passion for entrepreneurship and fashion.
As a teenager, I moved to Miami—a transformative experience that taught me to embrace change and find my path in a new world. I graduated from American Heritage School, continued my education at Broward College, and went on to earn a Bachelor of Science in General Marketing and International Business from Florida Atlantic University. My curiosity and drive didn’t stop there. While working full-time and gaining invaluable experience in the corporate world, I pursued an Executive MBA at the University of Miami to deepen my understanding of business and leadership.
My journey from a bustling metropolitan city in Hong Kong to the vibrant multiculturalism of Miami is a testament to the power of hard work, resilience, and an unshakable belief that anything is possible with determination and grit.
Business and Career
My career journey began at Manpower, one of the largest publicly traded employers in the United States. Working at Manpower gave me a front-row seat to the complexities of human behavior and talent acquisition. Interviewing people daily and connecting them to the right job sharpened my ability to identify skill sets and understand what drives individuals—an invaluable skill that I carry with me to this day.
I then moved on to Ryder, another prominent publicly traded company with over 90 years of history. At Ryder’s headquarters in Miami, I immersed myself in various departments, from HR and Strategy to Marketing, and collaborated closely with Finance and Legal teams. This diverse exposure was like a mini-MBA, providing me with insights into the inner workings of a major corporation. I learned to navigate complex organizational structures, drive strategic initiatives, and lead cross-functional projects. This experience laid the groundwork for my future as a business owner, teaching me how to wear many hats and adapt quickly to changing circumstances.
Fueled by a desire to build something of my own, I took a leap of faith and started my entrepreneurial journey. It wasn’t always easy, but the thrill of creating something from the ground up kept me motivated. As the business grew, I realized that I wanted to build an agency that truly understood the needs of businesses—beyond just delivering a service. In 2017, I met Bradley Cummins when WMD was born.
At WMD, we don’t just offer website and marketing services; we become strategic partners for our clients, diving deep into their business challenges and finding growth solutions that drive impact. Our team has helped brands across various industries navigate the complexities of branding, growth strategy, digital marketing, media buying, and web presence. We take pride in rolling up our sleeves and getting into the trenches with our clients, helping them scale and achieve their business goals.
Today, as the Co-founder and Chief Growth Officer, I’m excited to lead a talented team that shares my passion for innovation and strategic thinking. Whether we’re helping a company migrate to a more efficient eCommerce platform or crafting a comprehensive growth strategy, our goal remains the same: to empower businesses to thrive in today’s fast-paced market.
Building WMD has been a journey filled with learning, grit, and a relentless commitment to excellence. I am incredibly proud of what we have achieved so far, and I look forward to continuing to make a difference in the businesses we serve. My path from the corporate world to entrepreneurship has been full of lessons, but one thing remains constant—my drive to create meaningful impact and to help other businesses unlock their full potential.
Zodiac
Aquarius Sun ♒️
Sagittarius Moon ♐
Aquarius Rising ♒️
Favorite quote or saying:
Five words that describe me:
Calm
Astute
Prescient
Philomathical
Rebellious