Don't be a Commodity.
Be a Brand.
Brand guidelines keep your brand's messages consistent and cohesive, which allows your brand to be recognizable and powerful.
Why Brand Guidelines?
Consistency
For any brand to be effective, it needs to be consistent. If you change your logo’s colors to fit a certain marketing material better, it may not be recognizable to your consumers or clients anymore. With brand guidelines in place, you can ensure your brand’s elements are used effectively and look professional anytime they are used.
Setting Standards and Rules
Your brand guidelines are rules for using your brand’s visual elements. These rules will include when to use a logo versus a wordmark, how to space the logo, and the hierarchy of color and typography. You probably know your brand’s identity inside and out, but a new employee may not. Brand guidelines are valuable to keep your brand cohesive in any situation.
Provides Tools
Your brand guidelines aren’t just about setting rules; they’re about providing you and anyone else sending out a message from your brand with the tools to keep your branding consistent. The elements in your brand guidelines work together to create a cohesive message; those elements are the tools you need to develop moving messages and iconic marketing communications.
Recognizable
Keeping your brand consistent makes it more immediately recognizable within your industry and with your target audience. Building a recognizable brand can take a lot of time, but your brand can quickly be distinguishable by adhering to your brand guidelines.
Avoid Confusion
Just because not many people use the tools and elements outlined in your brand guidelines doesn’t mean that will always be true. If you’re looking to scale your company or just add one employee, then more and more people will be involved and part of your brand. You need something to keep your brand consistent and cohesive.
Value
When a brand’s identity is cohesive, it increases its perceived value. Consistency allows your brand to appear more professional and reliable. By implementing brand guidelines, you make maintaining the quality and integrity of your brand’s image easier.
Brand Guidelines Services
Logo Construction
Visually impactful and memorable name and imagery
Logo Treatment
Define and enhance the visual elements of a logo
Color Palette
Conveying a personality and creating a color identity
Typography
Arranging font styles, sizes, and spacing to convey written information effectively and aesthetically
Iconography
Symbols to visually represent the brand and concepts
UI Elements
The visual and interactive elements designed to facilitate user experience (UX).
Patterns
Repetitive visual elements or motifs strategically employed to enhance brand recognition
Textures
Tactile or visual surface characteristics introduced to design elements
Imagery
The representation and storytelling through carefully curated visuals
Co-Branding
Visual standards for leveraging and partnering with another brand’s equities
Systems
An organized set of visual and verbal items that comprise all or part of your company’s brand
Collateral
The tangible and visual assets, such as brochures, business cards, and promotional materials
Email Partners
WMD agency is proud to partner some of the most prestige email marketing solutions such as Mailchimp and Klaviyo.
How it works?
1
Identify your target audience
We will start by exploring who interacts the most with your content, what your best users or customers’ profiles look like, and who your best customer advocates are.
2
Logo construction and treatment
Your logo is an essential part of your brand. Your brand guidelines dictate precisely how creatives should use your logo. Designers are naturally creative, so it is crucial to show how to use your logo and not to use it.
3
Pick a color palette
Colors can be easily shifted from designer to designer or program to program. It’s important to give the exact hex code for web use as well as CMYK values and Pantone colors for items that will be printed.
4
Choose brand fonts that reflect your identity
Your brand guidelines dictate what typeface goes where and how to use it. Brand fonts should include headline fonts, body fonts, and personality fonts for designs.
5
Select or create iconography that represents your niche
Iconography can help set your brand apart and convey information more effectively. We will select or create icons that can enhance designs and be used effectively.
6
Create UI elements
Your website is the window to your organization. To maximize the effectiveness of your website, establish a strategic hierarchy through design, typography, and calls to action (CTAs). The buttons and navigation bar should match your brand style and more.
7
Set patterns, textures and imagery
Photography, patterns, and textures can also be reflections of your brand. Specific styles evoke certain responses, and people can recognize a brand based on a photo, pattern, or texture.
8
Co-Branding, brand systems and collateral
We will create visual standards to collaborate with other brands, a brand system that comprises your brand, and tangible collaterals such as brochures, business cards, and promotional materials.
9
Brand guidelines delivery
You will receive a comprehensive visual style guide that becomes the didactic instrument that explains the elements and visual system that builds an identity for your brand.
Trusted by 1000+ companies
I was absolutely blown away by the quality of the content generated by this AI Text website. As someone who has been working in content creation for years, I can honestly say that the level of sophistication and accuracy.
The Hub theme has lots of great features for website design. It's easy to use and has a modern look. The theme options are well-organized and there are pre-made styles to choose from.
Was one of the first to purchase and I've had nothing but great experiences. When all instructions followed the site works incredibly well and the support for any issues/bugs were resolved very quickly. A great theme with so much packed in.
Theme has exceeded my expectations! This theme is a game changer that has transformed my website in ways I never imagined possible.
Select a pricing plan that suits your business.
Save 40%
Get the answer you need
01 Are brand guidelines important to my business?
Would it benefit your business to have a better reputation or for your customers to have a consistent experience with your company? People don’t trust advertising alone, so instead of simply focusing on communicating your benefit (advertising), focus on improving how your customers think about you (branding) as well.
Let Our Success Do The Talking
Contact Us Today
WMD Agency (WMD) is a digital creative branding and marketing agency based in Miami Beach, FL. Our fashion-forward style and Fortune 500 experience give us the aesthetic and expertise to help our clients achieve new heights.
