Don't be a Commodity.
Be a Brand.
Brand guidelines keep your brand's messages consistent and cohesive, which allows your brand to be recognizable and powerful.
Why Brand Guidelines?
Consistency Across All Platforms
Ensure your brand looks, sounds, and feels the same, whether online, offline, in print, or on social media.
Build Trust and Recognition
Consistent branding builds familiarity and trust with your audience, leading to stronger connections and increased loyalty.
Strengthen Your Visual Identity
From logo usage to typography, colors, and imagery, a clear set of guidelines helps maintain a professional and polished brand appearance.
Why Choose Us?
Expert Brand Strategists
Our team brings years of experience in crafting brand guidelines that not only look good but also strategically position your brand for success.
Tailored to Your Needs
We don’t believe in one-size-fits-all. Your guidelines will be customized to suit your brand’s unique personality and market positioning.
Comprehensive & Easy to Use
Our guidelines are designed to be clear and accessible, making them simple for your team to implement across all channels.
Brand Guidelines Services
Logo Construction
Visually impactful and memorable name and imagery
Logo Treatment
Define and enhance the visual elements of a logo
Color Palette
Conveying a personality and creating a color identity
Typography
Arranging font styles, sizes, and spacing to convey written information effectively and aesthetically
Iconography
Symbols to visually represent the brand and concepts
UI Elements
The visual and interactive elements designed to facilitate user experience (UX).
Patterns
Repetitive visual elements or motifs strategically employed to enhance brand recognition
Textures
Tactile or visual surface characteristics introduced to design elements
Imagery
The representation and storytelling through carefully curated visuals
Co-Branding
Visual standards for leveraging and partnering with another brand’s equities
Systems
An organized set of visual and verbal items that comprise all or part of your company’s brand
Collateral
The tangible and visual assets, such as brochures, business cards, and promotional materials
Get Started Today Contact us to learn more about how we can help your brand stand out!
Email Partners
WMD agency is proud to partner some of the most prestige email marketing solutions such as Mailchimp and Klaviyo.
How it works?
1
Identify your target audience
We will start by exploring who interacts the most with your content, what your best users or customers’ profiles look like, and who your best customer advocates are.
2
Logo construction and treatment
Your logo is an essential part of your brand. Your brand guidelines dictate precisely how creatives should use your logo. Designers are naturally creative, so it is crucial to show how to use your logo and not to use it.
3
Pick a color palette
Colors can be easily shifted from designer to designer or program to program. It’s important to give the exact hex code for web use as well as CMYK values and Pantone colors for items that will be printed.
4
Choose brand fonts that reflect your identity
Your brand guidelines dictate what typeface goes where and how to use it. Brand fonts should include headline fonts, body fonts, and personality fonts for designs.
5
Select or create iconography that represents your niche
Iconography can help set your brand apart and convey information more effectively. We will select or create icons that can enhance designs and be used effectively.
6
Create UI elements
Your website is the window to your organization. To maximize the effectiveness of your website, establish a strategic hierarchy through design, typography, and calls to action (CTAs). The buttons and navigation bar should match your brand style and more.
7
Set patterns, textures and imagery
Photography, patterns, and textures can also be reflections of your brand. Specific styles evoke certain responses, and people can recognize a brand based on a photo, pattern, or texture.
8
Co-Branding, brand systems and collateral
We will create visual standards to collaborate with other brands, a brand system that comprises your brand, and tangible collaterals such as brochures, business cards, and promotional materials.
9
Brand guidelines delivery
You will receive a comprehensive visual style guide that becomes the didactic instrument that explains the elements and visual system that builds an identity for your brand.
Trusted by Our Clients
Select a pricing plan that suits your business.
Save 40%
Get the answer you need
01 Are brand guidelines important to my business?
Would it benefit your business to have a better reputation or for your customers to have a consistent experience with your company? People don’t trust advertising alone, so instead of simply focusing on communicating your benefit (advertising), focus on improving how your customers think about you (branding) as well.
Let Our Success Do The Talking
Let’s Bring Your Brand to Life
Ready to establish a strong, cohesive brand presence? Let WMD Agency create comprehensive brand guidelines that set you apart from the competition.
