IMA Yoga came to WMD with an incredible brand system, but the website lacked key UI elements and layouts necessary for a smooth user experience. To bring their vision to life, we used their color palettes and sculpted a SquareSpace website, molding wavy sections that creatively flow with the content. The “Book Now” feature integrates real-time scheduling using iframes from MindBody, while the membership page automates different plans into a seamless checkout process. This thoughtful design not only enhances functionality but also embodies the brand’s aesthetic, making scrolling and navigation easy and intuitive.