Beyond the Beach: Turning Summer Dips Into Digital Wins
Summer is often seen as a slower season for many e-commerce brands. Between vacations, heatwaves, and shifting schedules, customer attention
The Migration Manual: Why Platform Migration Is the Most Underrated Business Move You Can Make
The Migration Manual: Building Better Platforms, One Switch at a Time Part 2: Why Platform Migration Is the Most Underrated
Decoding the Jargon: What LLMs, NLP, and Structured Data Mean for Your AEO Strategy
Answer Engine Optimization (AEO) might sound like just another shiny acronym ~ but behind it is a whole new language
Give Us the Finger: Why Oura’s Bold Campaign Works
If you’ve been on the internet this week, you’ve probably seen it. Maybe you’ve smirked. Maybe you’ve clicked. Maybe you’ve
Passport to Radiance Masterclass: Dior’s Live Commerce Moment and the Future of Luxury E-Commerce
Last night, we tuned into something that felt less like a sales event and more like a love letter to
How AEO Will Change Brand Visibility in 2025 and Beyond
The way people search online is evolving ~ fast. AI is rewriting the rules, and brands that want to stay
From Shopify to Nordstrom: How We Helped Aimée Ann Lou Go Live with Mirakl
When high-end footwear brand Aimée Ann Lou decided to expand its retail footprint, Nordstrom Marketplace was the clear next step.
WooCommerce Crash Exposes Risks of Platform Dependence: Is It Time to Migrate?
On May 6, 2025, a critical bug in WooCommerce disrupted countless WordPress-based online stores, leaving many e-commerce businesses offline without
3 Quick Wins to Start Your AEO Strategy Today
If you’re serious about staying visible in an AI-driven world, you can’t ignore your AEO strategy. Answer Engine Optimization (AEO)
The Migration Manual: Signs It’s Time to Switch Platforms
The Migration Manual: When to Switch Platforms ~ and Build Something Better Part 1: Signs It’s Time to Switch Platforms