Refreshing a Career Brand for the Modern Market
Welcome to our Brand Launch Series—where we spotlight brands that level up with strategy and style. In this feature, we’re highlighting Insider Career Strategies (ICS), a respected career coaching and job search consultancy. ICS approached WMD for a full-scale rebrand, website migration, and SEO boost. Through collaboration and strategic execution, we delivered a sleek, future-ready online presence that reflects their mission and momentum.
A Logo That Means Business
At the core of the rebrand was a bold new logo that captured ICS’s essence: trust, professionalism, and clarity. Our team created a clean and modern design to reflect their expertise in career strategy—an identity rooted in guidance and empowerment.
The Platform Switch-Up
To give ICS more control and flexibility, we migrated their site from Squarespace to WordPress. The goal? More power under the hood, and a smoother ride for visitors.
User-Friendly, Responsive Design
Ensures a seamless experience across all devices.
Branded Theme Customization
Designed to align with ICS’s new visual identity.
Streamlined Site Architecture
Built to guide users easily through services and calls to action.
The migration laid a stronger foundation that ICS could build on—technically, creatively, and strategically.
Content That Connects
ICS’s website wasn’t just redesigned—it was rewritten to better articulate their value proposition. Our focus was on clarity, SEO, and positioning them as a trusted leader in the career services space.
Board of Directors Documents Page
Promoted a key differentiator and in-demand offering.
Refined Service Descriptions
Focused on benefits and outcomes.
SEO Optimization
Keyword-rich metadata, headers, alt text, and on-page copy.
Search Relevance
Targeted keywords for job seekers and executive career coaching.
A Foundation for Growth
With the rebrand and migration complete, ICS now has a digital presence that reflects the high caliber of their services. Their new site is modern, mobile-friendly, optimized for search, and built to scale.
Looking for more examples of brand + platform synergy? Explore how we helped Marcus & Zelman modernize their online presence and launch Google Ads or how Camber Aesthetics defined its brand from scratch.
📩 Contact WMD to bring your brand into its next chapter.
