Welcome to our Brand Launch Series, where we showcase transformative projects that breathe new life into brands. This installment highlights Insider Career Strategies (ICS), a renowned career coaching and job search consultancy. ICS turned to WMD for a complete brand refresh, website migration, and search engine optimization (SEO). Through thoughtful collaboration and strategic execution, we delivered a modernized, impactful online presence that perfectly represents their mission and services.
At the heart of the rebranding process was the creation of a new logo that would embody ICS’s core values: professionalism, trust, and empowerment. Our team worked closely with ICS to deliver a clean, modern design that conveys guidance and confidence as the essential traits for a career~focused consultancy. The new logo has become a cornerstone of their refreshed brand identity.
To provide ICS with a robust and adaptable platform, we migrated their website from Squarespace to WordPress. This included:
• Designing a user~friendly, mobile~responsive site that ensures a seamless experience across devices.
• Customizing the WordPress theme to align with ICS’s new branding.
• Optimizing site architecture and navigation for a streamlined client journey.
The migration allowed ICS to gain greater control over their website while enhancing its performance and usability.
WM.Digital reimagined the website’s content to articulate ICS’s value proposition clearly and compellingly. Highlights included:
• Developing a new “Board of Directors Documents” page to promote a critical service.
• Refining service descriptions to emphasize key benefits.
• Incorporating SEO best practices, such as keyword optimization and structured metadata, to enhance search rankings.
• Optimizing on-page elements like meta titles, descriptions, alt-text, and headers.
• Incorporating high-value keywords relevant to career coaching and job search services.
The result is a website that not only informs but also engages and converts visitors.
Insider Career Strategies’ success is a testament to WMD’s dedication to delivering impactful, strategic solutions. This Brand Launch Series project showcases our ability to empower brands with innovative design, content, and digital expertise.
