Brand strategy and visual identity for a consumer rights law firm
Table of Contents Traditional marketing tactics do not easily translate to professional services firms such as legal professionals. Due to the nature of highly specialized professional services, many prospective clients are uncertain about how to evaluate your services. Your brand becomes an important way to establish credibility and trust. Marcus & Zelman is a law firm […]
How WMD tripled online sales for a family-owned cookie brand
Table of Contents Research the current situation Diligent research can bring to bear insights the client was lacking. This step is usually called “Discovery” because it involves learning what has been done before and why it has (or hasn’t) succeeded. Cooper Street came to us with a logo and a website. They were selling on […]