Let’s Clear That Up
Got questions? We’ve got answers ~ straightforward, jargon-free, and maybe even a little fun. We value transparency, collaboration, and making sure you always know what to expect.
Table of Contents
General Questions
WMD stands for Web, Marketing, and Digital ~ three pillars at the heart of everything we do. From crafting bold brands to building conversion-ready websites and launching smart digital campaigns, we bring it all together under one roof.
We partner with businesses of all sizes—from billion-dollar brands to neighborhood boutiques and everything in between.
We’re a hybrid team! Our core team is based in Miami Beach, but we also collaborate with a talented network of designers, developers, and marketers —both locally and internationally. This gives us the flexibility to bring in the best people for every project.
Nope! While we love fashion and e-commerce, we also work with professional services, food & hospitality, government agencies, and more.
Collaborative, fast, and creative. We’re your strategic partner, not just a vendor. We bring ideas, not just invoices.
Branding Identity
WMD stands for Web, Marketing, and Digital—three pillars at the heart of everything we do. From crafting bold brands to building conversion-ready websites and launching smart digital campaigns, we bring it all together under one roof.
A basic Wordmark logo starts at $350, a Monogram starts at $750, and a Brand logo starts at $1,250, including two major revisions and logo files. For an Abstract logo and other brand collaterals such as business cards, letterheads will be quoted based on specifications.
A branding project involves a lot of information gathering, including discussing your business goals, history, audience, competitors, brand personality, and more. This sets parameters that guide the design. Since you are helping to set those parameters yourself, you can be confident your brand identity will be just right.
Branding Guidelines
Would it benefit your business to have a better reputation or for your customers to have a consistent experience with your company? People don’t trust advertising alone, so instead of simply focusing on communicating your benefit (advertising), focus on improving how your customers think about you (branding) as well.
Brand guidelines are not a one-time project but a continuous process. You need to keep your guide updated and relevant to your changing business environment, customer needs, and industry trends. Plan to review your guide at least once a year or whenever you launch a new product, service, campaign, or initiative.
There are so many factors to consider when pricing a brand guidelines project that make it impossible to put a number on it. Brand guidelines start at $2,500, excluding logo creation/redesign and depending on the level of service required.
It takes approximately 2 to 3 weeks turnaround, depending on response times and the number of additional changes requested to the final design.
We offer a style tile for clients who might not be ready for brand guidelines. A style tile is a brief document that shows the recommended use of your company logo, colors, and fonts. It can be built out into brand guidelines down the road. It starts at $750 and usually takes around 1 to 2 weeks to turn around.
Brand Strategy
It is a documented strategic plan for how you and your team will articulate, execute, and promote your brand. It includes how you approach design, physical and digital brand assets, language, voice, and marketing. A clearly defined brand strategy inspires and unites staff, creates loyal customers, and contributes to business growth.
Creating a brand strategy involves researching, strategizing, and planning what makes your company unique and setting goals to ensure the message is communicated clearly. This can cost anywhere from a few thousand dollars to tens of thousands, depending on the scope and complexity of the project.
It typically takes a couple of months to do the necessary research and define the strategy, which is only the foundation. From there, we need to agree on design solutions and an implementation plan, then continue to nurture your brand and invest in its growth for years to come.
Motion Design
The timeline varies depending on the complexity and length of the animation. Typically, a project can take anywhere from a few weeks to a couple of months. We will provide a detailed timeline during the planning phase to ensure we meet your deadlines.
The cost depends on the scope of your project, including the type of animation, length, and level of detail required. We offer custom quotes based on your specific needs.
Yes! We specialize in creating social media-friendly animations that are designed to engage your audience and enhance your brand’s presence on platforms like Instagram, Facebook, and TikTok.
Absolutely. We collaborate with you throughout the process to ensure the final animation meets your expectations. We typically offer two rounds of major revision depending on the project scope, which will be outlined in the initial agreement.
We can deliver your animations in a variety of formats, optimized for web, social media, presentations, and advertising. Common formats include MP4, MOV, and GIF, but we can also provide custom formats based on your requirements.
Yes! We can assist with everything from concept development and scriptwriting to storyboarding, ensuring your animation aligns perfectly with your vision and objectives.
E-Commerce
We are proud of our work, so we offer a 30-day warranty on every website project, including e-commerce websites. We will fix any bugs and glitches on your e-commerce store within 30 days of the site launch. No questions asked!
You can sign up for our monthly support and web maintenance plan. Every business and e-commerce website is different. We will review your website and business needs and offer you a plan that works for you.
We offer a complimentary one-hour online training before your e-commerce website is launched. After the training, you can make fundamental changes to your website, such as the homepage banner. You can also process orders through your online store, change and add products, and more. Additional training sections can be purchased.
Yes, at WMD, we start with "mobile first" to ensure responsive web design and consistency across all screen sizes. We also test to ensure that the website will look just as good on larger screens often used by desktop computers.
Once you have signed up for our e-commerce design development project, we will get to work immediately and move fast. Generally speaking, we aim to complete most e-commerce websites within four weeks. However, it also depends on the time it takes to receive the content from you; additional revisions and functionality that wasn’t originally part of the plan can further stretch timelines.
While we hate to say this, it depends on the type of e-commerce website and the features that need to be built into it. When pricing an e-commerce website, we start with understanding your goals, design direction, marketing needs, and functionality requirements. These take time to develop, and the difficulty of adding to your website also varies. Some features may require us to deviate slightly from our standard development process. We understand that hiring an agency to handle your e-commerce website design is a significant decision, so we would like to make the process as easy as possible. That’s why we provide an initial consultation, which allows us to discuss what you need and then provide you with a quote or estimate based on it.
Our certified marketing team can assist in setting up and managing marketing campaigns. We use a multitude of marketing tools to draft and optimize campaigns that are tailored to your products and industry. To learn more about both services, visit our Growth Tools page or contact us.
Professional Sites
We are proud of our work and offer a 30-day warranty. We will fix any bugs and glitches on your new website within 30 days of the site launch. No questions asked!
You can sign up for our monthly support and web maintenance plan. Every website is different. We will evaluate your website and business needs and offer you a plan that works for you.
We offer a one-hour online training before your e-commerce website is launched. After the training, you will be able to make basic changes to your website, such as the homepage banner. You will also be able to process orders through your online store, change and add products, and more.
Yes, at WMD, we start with "mobile first" to ensure responsive web design and consistency across all screen sizes. We also test to ensure that the website will look just as good on larger screens often used by desktop computers.
Once you have signed up for our website design development project, we will start immediately and move fast. Generally speaking, we aim to complete most websites within 2 to 3 weeks. However, it also depends on the time it takes to receive the content from you; additional revisions and functionality that wasn’t originally part of the plan can further stretch timelines.
When pricing a website design and development project, we start with understanding your goals, design direction, marketing needs, and functional requirements. These take time to develop, but the difficulty of adding to your website also varies. Some features may require us to deviate slightly from our standard development process. We understand that hiring an agency to handle your website design is a major decision, so we would like to make the process as easy as possible. That’s why we provide an initial consultation, which allows us to discuss what you need and then provide you with a quote or estimate based on it.
Our clients have seen an improvement in web traffic as shortly as days after the launch. Our certified marketing team can assist in setting up and managing marketing campaigns. We use a multitude of marketing tools to draft and optimize campaigns that are tailored to your products and industry. To learn more about both services, visit our Growth Tools page or contact us.
Web Maintenance & Support
We provide support for a variety of platforms, including Shopify, Magento, WordPress, WooCommerce, and custom-built sites, ensuring your website receives the tailored care it needs.
Maintenance frequency depends on your plan and needs, but typically includes weekly updates, monthly performance checks, and regular security monitoring.
If your website experiences downtime, our team will be notified immediately, and we’ll work quickly to resolve the issue and get your site back online as soon as possible.
Absolutely! In addition to ongoing maintenance, we offer design refreshes, larger site updates, and custom development to keep your website up to date with your business growth.
We implement regular security scans, updates, and monitoring to protect your site from vulnerabilities and threats, ensuring your data and your users' information stay safe.
Our pricing varies depending on the scope of support you require. We offer flexible plans tailored to your needs, and pricing starts at $500 per month. We’ll provide a detailed quote based on your specific requirements during our initial consultation.
Platform Migration
The timeline depends on the size, complexity, and functionality of your current site. Most migrations—from platforms like WooCommerce, Squarespace, Magento, BigCommerce, or others—are completed within 4–8 weeks. We’ll give you a more accurate timeline during the initial planning phase.
Migration costs vary based on the platform, data volume, custom features, and any design or development enhancements needed. Our services start at $5,000, and we’ll provide a detailed quote tailored to your needs after our discovery call.
We ensure a secure and complete transfer of essential data like product listings, customer information, and order history. Due to platform security protocols, customer passwords can’t be migrated and will need to be reset by users post-launch—this is a standard and secure practice.
Yes! Whether you’re using Shopify, WooCommerce, or another platform, we’ll help you integrate and configure essential third-party tools to match or enhance your store’s current functionality.
Google Ads
Google Ads is a form of advertising on Google that lets businesses show ads to people based on their searches. It’s also called pay-per-click because the advertiser only pays each time a visitor clicks on one of their ads — rather than pay every time someone sees an ad or clicks an ad and buys something.
A significant advantage of running an ad campaign is the ability to quickly tweak the campaign settings and analyze the results. Changing one setting can make a difference between success and failure for some small businesses, as a poorly planned or executed campaign can lead to wasted money and decreased sales.
Determining the cost of Google Ads can be complex due to several influencing factors, making it difficult to provide a straightforward answer. Depending on your business goals, industry, and competition, we will help you determine a monthly ad budget.
It can start working immediately after your ads are approved, but your campaign usually takes 2-4 weeks to pick up momentum. A successful ad campaign will take at least 90 days to mature and an additional 4-12 months to grow into a strong movement.
Regarding reaching a broad audience with specific targeting options, Google Ads can drive traffic to your website and increase brand recognition. However, it’s crucial to clearly understand your target audience and continuously monitor your ad campaigns to ensure you’re getting a positive ROI. While Google Ads can be pricey, it ultimately boils down to the effectiveness of your campaign and your willingness to invest in your business’s growth.
With a Google Ads agreement in place, we ensure both parties are protected. As mentioned, Google Ads results can take time to show results, so we require a minimum of a 6-month term for our Google Ads services.
Social Media Ads
Using Social Media for your business gives you the opportunity to communicate directly with your customers. This intimate level of engagement can have a positive impact on the way existing and potential customers view your brand. Social Media Marketing can help to increase, brand awareness, website traffic, and conversions.
54% of internet users use social media networks to research products. 28% of people who use the internet found new products after viewing social media ads. 49% of internet users say they are likely to purchase from brands they see advertised on social media. Social media ads are effective when done right because you can reach a larger audience, target specific demographics, reach your target audience on their favorite social media platform, and interact with your customers and prospects.
Social media management costs can vary a lot depending on the size of your business, and the scope of your work. On the social media advertising side, it varies as well depending on your chosen platform. For example, you can usually expect to pay around $0 – $4 per action on Instagram ads, $0 – $5 per action on Facebook ads plus our fees.
We know that although ‘likes’, ‘shares’, and ‘retweets’ matter, the ultimate objective of any business is to earn tangible value from its social media marketing investment. Therefore, our team of online marketing enthusiasts not only takes social media off your plate but also delivers the results you desire in the form of an increased number of ‘leads,’ ‘conversions,’ and ‘sales.’
Search Engine Optimization (SEO)
SEO is a long-term investment. Typically, noticeable improvements can be seen within 3-6 months, with significant gains often occurring between 6-12 months.
It depends on the size and the amount of content you have on the website. The bigger your site, such as a website that has a lot of pages, would cost more than a site that only contains a few pages. A customized quote will be provided for each project to ensure the best value for your specific needs.
Our process starts with a detailed audit, followed by keyword research, on-page optimization, technical fixes, content strategy, and link building, all tailored to your specific needs.
Success is measured by improved keyword rankings, increased organic traffic, higher engagement, and, ultimately, a boost in conversions and sales.
Email Marketing
Yes, we can! We provide strategies for growing your subscriber list organically, including lead magnets, sign-up forms, and landing pages designed to capture and retain the right audience.
Absolutely! Our team handles everything from crafting compelling copy to designing visually appealing emails that align with your brand’s voice and style.
We track key performance indicators such as open rates, click-through rates, conversion rates, and overall ROI. We provide detailed reports and insights to show what’s working and areas for improvement.
Yes, we offer full list management services, including segmentation, cleaning, and ensuring compliance with GDPR and other privacy regulations, so your data remains secure and your emails reach the right people.
Pricing varies based on the complexity of your campaigns and the level of service required. We provide customized quotes tailored to your business needs—reach out to discuss your project and get a personalized quote.
Results can vary, but most clients start to see improved engagement and ROI within the first few weeks of launching their optimized campaigns. We continuously analyze and adjust to maximize performance over time.