Pay Per Click (PPC)
Pay Per Click (PPC) is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Since you only pay when someone clicks your ad, it can be good value for money. Since 2017, our clients have seen an average of 3x online sales with PPC.
Before we go ahead and craft your Pay Per Click strategy, write any ad copy, or mock-up any landing page, we start with understanding. Understanding your brand, your business model, and gaining industry and consumer insights. We take the time to get to know you and what you’re trying to achieve, your aspirations, what your customers want, and how to reach them. All this will help us be much more effective in the campaigns we bring forward.
Anyone can run Pay Per Click ads, but building a full-fledged strategy (much less executing one) requires skills and experience. And that can mean tens of thousands of dollars (even hundreds of thousands of dollars) ad money lost to you… or a campaign that’s so successful it puts your business on a new footing.