Logo Questionnaire - WMD Agency

Logo Design Questionnaire

Name*
First Last
Job Title*
Company or Organization Name*
Email Address*
Phone Number*
Business Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Current web address (if available)
Briefly describe your company and business.
Is this a new design or re-design?
Why do you want a re-design? What isn't working for your current logo?
Please write the exact name as you would like to appear in your logo.
What is your tagline if applicable? Do you want this in the logo?
Do you have specific images or icons that you wish or do not wish to be in your logo?
Do you have any color preferences or any existing colors you want in your logo?
What attributes of your business would you like your logo to reflect?
Please describe your target customer (local, statewide, national, international, age, yearly income, educational level)
What is the overall message you want to convey to your target audience?
If your customer came away with just two thoughts about your business what would you want them to be?
Where will your new logo be used?
- Print
- Website
- Other
Please list other(s).
Who are your main competitors? Please list their websites if possible.
What are your thoughts about their logos? How do you want your logo to differ from their logos?
Do any existing logos appeal to you & why? If so, please provide a link to a picture of each logo.
Is there a deadline for the logo?
What is the deadline?
MM slash DD slash YYYY
What is your budget?
Will you be requiring corporate stationery or other design services?
Please provide a brief description of the design you have in mind and any other information that would be useful for the process.
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Logo Design Questionnaire

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