Pay Per Click (PPC)
Pay Per Click (PPC)
Pay Per Click (PPC) is a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Since you only pay when someone clicks your ad, it can be good value for money. Since 2017, our clients have seen an average of 3x online sales with PPC.
We aim to understand your audience - to “get inside their heads.”
Before we go ahead and craft your Pay Per Click strategy, write any ad copy, or mock-up any landing page, we start with understanding. Understanding your brand, your business model, and gaining industry and consumer insights. We take the time to get to know you and what you’re trying to achieve, your aspirations, what your customers want, and how to reach them. All this will help us be much more effective in the campaigns we bring forward.
Showing your ad in front of your target audience who are looking for exactly what you offer
Anyone can run Pay Per Click ads, but building a full-fledged strategy (much less executing one) requires skills and experience. And that can mean tens of thousands of dollars (even hundreds of thousands of dollars) ad money lost to you… or a campaign that’s so successful it puts your business on a new footing.
It is a collaborative effort
Advertising should not be done in a silo. It should work in conjunction with other elements in your overall digital strategy, so it is cohesive and consistent with your brand image and values.
Quantifiable results
As much as we enjoy helping our clients and talking to them about their brand, goals, and challenges, bringing results that are measurable and quantifiable is the end game. We create a personalized, real-time report so you can track the results at your fingertips any time of day and you can easily understand.
WMethodology
There is no one size fits all approach. Every client is different. Our methodology when it comes to advertising is simple: a combination of extensive knowledge and well-rounded expertise along with a decade of experience and proven track records. As a Google Partner, we’re able to work with Google to obtain support and data that can give us the edge when developing and managing your campaigns, whether that’s organic or paid.
We aim to understand your audience - to “get inside their heads.”
Before we go ahead and craft your ad strategy, write any ad copy, or mock-up any landing page, we start with understanding. Understanding your brand, your business model, and gaining industry and consumer insights. We take the time to get to know you and what you’re trying to achieve, your aspirations, what your customers want, and how to reach them. All this will help us be much more effective in the campaigns we bring forward.
Showing your ad in front of your target audience who are looking for exactly what you offer
Anyone can run ads, but building a full-fledged strategy (much less executing one) requires skills and experience. And that can mean tens of thousands of dollars (even hundreds of thousands of dollars) ad money lost to you… or a campaign that’s so successful it puts your business on a new footing.
It is a collaborative effort
Advertising should not be done in a silo. It should work in conjunction with other elements in your overall digital strategy, so it is cohesive and consistent with your brand image and values.
Quantifiable results
As much as we enjoy helping our clients and talking to them about their brand, goals, and challenges, bringing results that are measurable and quantifiable is the end game. We create a personalized, real-time report so you can track the results at your fingertips any time of day and you can easily understand.
WMethodology
There is no one size fits all approach. Every client is different. Our methodology when it comes to advertising is simple: a combination of extensive knowledge and well-rounded expertise along with a decade of experience and proven track records. As a Google Partner, we’re able to work with Google to obtain support and data that can give us the edge when developing and managing your campaigns, whether that’s organic or paid.
FAQ
How long does PPC take to see results?
It takes an average of 3 to 6 months. The first three months of a PPC campaign focuses on gathering data from your ads, which we can then use to improve your keyword targeting, audience targeting, and bids. Using the data, we optimize the account to generate more leads, increase conversion rates and prioritize the most profitable campaigns.
I don’t know what my ad budget is, can you help me?
Yes, we can help you determine an initial ad budget that works for you.
Are PPC results measurable?
PPC is measurable and, better yet, is trackable. This means that you can see exactly how your campaigns are performing where and, more importantly, when you would like to.
Is my business a good fit for PPC?
Generally speaking, any business can invest in PPC. Before deciding to run a PPC campaign, we review your website and brand strategy to understand what your goals are.
