Cooper Street is a women owned business and Elaine with her two sons, Max and Sam, have worked to enhance the Cooper Street brand and scale online. After launching their WooCommerce website they came to WMD to enhance their UX and configure extensive marketing tools and campaigns. WMD designed an extensive brand identity and guidelines to help define the look and feel of Cooper Street. After the marketing initiatives were executed to create custom cookie ratings with automated emails after two weeks of the purchase. Google Ads were coordinated with social media and bimonthly email campaigns to measure successful campaigns and better understanding the core Cooper Street customer.