If/Then came to WMD after another branding agency had created an identity and story line that bought their sneakers to life. However, their website design was not their specialty. If fact, the branding agency was so inexperienced that they could not even understand how a basic product and shop page should be structured for best practices and user experience (UX). After finding a unique Shopify theme we got to work customizing the layouts, adding asterisks on the active navigation menu and in the customer reviews, finally helping configure a unique and standout store for this new sneaker brand.