American Exotics American Exotics

We built a customized Shopify theme around the way American Exotics actually sells its collection. Each colorway lives as its own product while remaining connected by style, giving the shop a fuller, more editorial feel while keeping inventory simple to manage behind the scenes.

The experience continues into a visual SHOP menu, where imagery makes it easy to discover each bag style. We also designed the site around flexible neutral backgrounds that can evolve with the seasons, made possible by using transparent product photography.

AI became part of the creative toolkit as well, helping us recreate missing product views and build a custom Sold Out experience that gives customers a way to request pieces they want, even when they are unavailable.