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In 2022, Brandell enlisted WMD to develop a sophisticated e-commerce platform designed to captivate customers interested in exotic leather bags. Brandell, renowned for producing all their handbags in the United States with a strong emphasis on craftsmanship and tradition, sought a digital presence that reflected their values. WMD customized the Dawn Shopify base theme with bespoke user interface (UI) elements, incorporating the brand’s signature Art Deco star ✧. The result was a chic Shopify store featuring an edgy, metropolitan aesthetic, perfectly aligning with Brandell’s brand identity.