Brandell hired WMD to build a highly customized Shopify store designed for a seamless shopping experience. Now operating under a new name, the brand continues its commitment to American craftsmanship and tradition. WMD tailored the Dawn Shopify theme with custom UI elements, making it easy to update products and manage inventory. To enhance the shop pages, product variants were created as separate listings, giving the store a fuller, more curated feel. The result was a sleek, user-friendly e-commerce platform that elevated the brand’s digital presence.