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Branded Pamphlet

Brand Guidelines Identity System






For Callie’s Backyard Foundation, we created a logo inspired by the Colorado mountains to reflect the nonprofit’s Aspen roots and community focus. The brand guidelines featured warm and cool tones, approachable typography, and thoughtful collateral to bring the identity to life. We then designed and launched a WordPress website using a theme tailored for nonprofits—built to showcase youth programs and support online donations. Our ongoing support includes monthly email campaigns aligned with social media themes, complete with custom graphics to raise awareness and drive continued giving.
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