Custom Wordmark Logo

At WMD, we understand that a cohesive brand identity is more than just aesthetics—it’s about capturing the essence of your brand and audience. Our goal was to create a brand identity that not only reflects Camber’s commitment to aesthetics and innovation in cosmetic dentistry but also enhances the patient experience both online and in-person. To achieve this, we scrupulously designed a visual identity that harmonizes elegance with functionality, creating a minimalistic and elevated brand icon and wordmark using negative and positive space with combining grids that came from the pattern of New York City taxi cabs. The color palette was thoughtfully chosen, inspired by the client’s favorite restaurant in Mexico City, adding a natural yet sophisticated touch to the brand. This comprehensive identity system encompasses all brand collateral, from business cards and pamphlets, to a fully functional website, embodying the unique essence of Camber Aesthetics. The result is an elevated representation of dentistry, redefining healthcare with approachability and professionalism.