Clean Consistent Cohesive Layouts
After launching their WooCommerce website Cooper Street came to WMD to enhance their UI/UX and start marketing and email campaigns. WMD designed an extensive brand identity and guidelines to help define the look and feel of the brand. Automated marketing initiatives were designed and deployed to create custom cookie ratings after two weeks from the purchase date, birthday and welcome emails. Google and Meta ads were created and campaigns are used to generate new customers while measuring and better understanding the core Cooper Street customer. Tik Tok was also started to create a new social media channel and shopping implemented in the spring of 2024.