Custom Home About Product Page
We recently launched a brand new Shopify store for Cooper Street, migrating from WooCommerce. Our approach was a hybrid custom, where we took an existing theme and customized the home, about, and product pages to fit the brand’s needs. WMD enhance their UI/UX by creating product pages that allow the customer to order different sizes and quantities without needing to scroll through shop pages for specific flavors. WMD also started all their online marketing and email campaigns. Automated marketing initiatives were setup to include ratings sent two weeks post-purchase, along with birthday and welcome emails. We also launched Google and Meta ad campaigns to attract new customers and gain insights into Cooper Street’s core audience. Additionally, we started a TikTok channel, with shopping features implemented in Spring 2024, to expand their social media presence.