If/Then came to WMD after another branding agency had created an identity and story line that bought their sneakers to life. However, their website design was not their specialty. WMD got to work setting up a user experience (UX) that made the online shopping easy, enjoyable, and exciting. After finding a unique Shopify theme we got to work customizing the layouts, adding asterisks on active navigation menu links and in the customer reviews, finally helping configure a unique and standout store for this new sneaker brand.