If / Then If / Then

If/Then approached WMD after working with a branding agency that crafted a compelling identity and storyline for their sneakers. However, their website lacked the functionality and design needed to bring that vision to life. WMD stepped in to create a seamless user experience (UX) that made online shopping intuitive, engaging, and enjoyable. We customized a standout Shopify theme, refining layouts, incorporating unique design details like asterisks on active navigation links and customer reviews, and ensuring every element aligned with the brand’s identity. Additionally, we executed extensive SEO enhancements to optimize search visibility and drive organic traffic, setting the foundation for a strong digital presence.