IMA Yoga came to WMD with an incredible brand system, but the website lacked key UI elements and layouts necessary for a smooth user experience. To bring their vision to life, we optimized the SquareSpace website, using their color palettes and sculpting wavy sections that creatively flow with the content. The “Book Now” feature integrates real-time scheduling using iframes from MindBody, while the membership page automates different plans into a seamless checkout process. In addition, we submitted the website to Google Search Console to ensure optimal indexing and visibility. We also created three custom email templates for the client to use in their CRM, further enhancing customer engagement. This thoughtful design not only improves functionality but also embodies the brand’s aesthetic, making scrolling and navigation easy and intuitive.