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Logo Variations

Before and After

Insider Career Strategies outdated SquareSpace website failed to showcase their deep expertise and comprehensive services for job seekers and corporate professionals. Their mission~to empower individuals to navigate corporate careers with confidence, which needed a much stronger brand appeal and online presence.

We started with a logo redesign, crafting a distinctive wordmark and cohesive color palette that conveyed professionalism and trust. With a fresh identity established, we built a custom WordPress site tailored to highlight their extensive services and decades of industry experience. As part of the process, we manually migrated over 500 blog posts to preserve valuable content and boost SEO.

To maximize visibility, we enhanced on~page SEO by strategically integrating targeted keywords and expanding content to improve organic search rankings. The result is a thoughtfully designed website that guides visitors through a seamless experience, clearly communicating why partnering with Insider Career Strategies is the best choice for advancing careers and mastering the corporate world.