Istituto Marangoni Miami (IMM) approached WMD with many website glitches, while also seeking a distinctive logo and brand system to elevate its position in the competitive fashion university landscape. Through meticulous initial research, WMD identified strategic growth opportunities for IMM, ranging from their prominent TikTok following among major fashion universities to global focuses. Multiple branding and logo systems were crafted, emphasizing the uniqueness of the campus situated in the Miami Design District. To complement these efforts, a website facelift was launched, enhancing the homepage and modernizing key features, including the footer, for a seamless user experience (UX).