The evolution of a logo takes many years and even decades to establish but some businesses and people are are so good at what they do they don’t need a logo and their work speaks for itself. MA Designs is one of those companies and came to WMD with no logo but a successful interior design business based in Miami, Florida. With a desire to create an identity that was aligned with their portfolio of picture perfect projects WMD created an aesthetic and essence that plays with proportions and negative spaces. The end result is a timeless logo with versatility to further extend in different brand equities and an elaborate system of graphics and guidelines.