The Leunam Tales The Leunam Tales

The Leunam Tales came to us with a Shopify theme that did not fully reflect the color, imagination, or personality of its children’s books. We transformed the storefront into a vibrant, story driven experience through branded colors, custom graphics, video, and a more intuitive content structure, while optimizing the site for SEO and AEO to improve discoverability.

We also helped shape a seasonal digital strategy around Halloween and Día de los Muertos, creating a dedicated landing page and Meta advertising campaign that connects the themes of the holidays with the stories’ exploration of death, grief, memory, and letting go. The campaign creates a thoughtful opportunity for parents to discover the books and introduce children to these meaningful conversations through storytelling.