Part 6: Show Me the ROI: Real Stories from Real Platform Migrations
Anyone can talk a big game about migration ~ but numbers talk louder. For this final installment of our Migration Manual series, we’re breaking down the real results from brands that made the leap and didn’t look back.
From smoother checkouts to scalable tech and serious revenue lifts, here’s how businesses like Cooper Street, ALEPEL, and Shinetrim turned smart platform moves into measurable wins.
Cooper Street: From WooCommerce to Shopify
Cooper Street, known for their healthy, twice-baked cookies, was growing fast—but their WooCommerce site was slowing them down. Managing SKUs and product bundles was clunky. Checkout performance was inconsistent. And marketing integrations? Let’s just say they weren’t cookie-cutter ready.
After migrating to Shopify with WMD, they got a cleaner user experience, streamlined backend, and flexible marketing tools. The best part? They tripled their online sales within the first year.
Client Takeaway: “The move to Shopify let us scale up our digital marketing, simplify inventory, and finally give customers the online experience they deserve.”
Shinetrim: Upgrading from Zencart to WooCommerce
Based in NYC’s Garment District, Shinetrim had been running on Zencart since the early 2000s. With hundreds of variations per product (hello rhinestones in every shape and color), their site was on the brink of chaos.
WMD migrated everything to WooCommerce—SKUs, product images, and years of customer order data. We implemented variation swatches, custom filters, and a more modern interface. The result? Fewer support emails, faster product findability, and a backend that was 10x easier to manage.
Client Takeaway: “Customers can actually find what they need now—and we can finally manage inventory without pulling our hair out.”
ALEPEL: Magento Migration Meets Shopify Simplicity
When ALEPEL, a Miami-based luxury brand known for their artist-hand-painted shoes, outgrew Magento, they needed a solution that was both scalable and creatively flexible. Shopify was the natural fit. We migrated their store while preserving their brand’s high-end feel and optimizing performance on mobile.
Because their products are custom and seasonally refreshed, we integrated tools that allow for easier merchandising updates and limited-edition drops. Their new Shopify store cut down content management time by 30% and enabled faster campaign launches ~ something they couldn’t do efficiently on Magento.
Beyond the Platform: What WMD Really Delivers
Our work goes deeper than just choosing the right ecommerce platform. It’s about solving the right problems—improving usability, streamlining operations, elevating brand perception, and unlocking real, measurable growth. These migrations aren’t just technical wins; they’re strategic moves that set our clients up for what’s next.
Thinking about a change? Explore the full series starting with Part 1: Should You Stay or Should You Go?
Want to talk numbers and possibilities? Contact WMD and let’s build your better platform.
