When ALEPEL ~ a Miami-based brand known for its artfully hand-painted footwear ~ decided it was time to upgrade their digital experience, they came to WMD with one goal: simplify operations while enhancing the customer journey. Their existing Magento store had served them well in the early stages, but as the brand scaled, so did their need for a more agile, flexible, and user-friendly e-commerce platform. The solution? A migration to Shopify.
The Challenge: Art Meets E-Commerce
ALEPEL’s products are not just fashion—they’re functional works of art. With made-to-order designs, seasonal collections, and curated artist collaborations, their e-commerce setup had to be both beautiful and operationally efficient. Magento’s rigid backend made managing inventory and product customizations a challenge. On top of that, site speed and mobile experience were lagging—two things no luxury brand can afford to overlook.
WMD’s job was clear: migrate all critical data, elevate the brand’s digital storefront, and ensure the new Shopify site delivered a seamless customer experience from homepage to checkout.
Migration Blueprint: Clean Code, Custom Feel
Discovery & Data Audit
We began with a thorough review of ALEPEL’s Magento setup. Our team documented product data structures, customization options, order histories, and customer accounts to ensure a complete and secure migration.
Shopify Theme Customization
To reflect ALEPEL’s artistic brand identity, we selected a Shopify theme that was clean, minimalist, and gallery-friendly. From there, we customized it to showcase:
Hand-painted product imagery in high resolution
Limited-edition drops and artist series
Customer reviews and press features
Custom order functionality
Data Migration & Integration
Every product, SKU, customer profile, and order record was safely migrated from Magento to Shopify. We also integrated key third-party apps for inventory, fulfillment, and email marketing—streamlining operations across the board.
Mobile-First, Customer-Forward
With a significant percentage of ALEPEL’s customers shopping from mobile, we optimized the site for mobile responsiveness and ease of navigation. Quick load times, tappable CTAs, and smooth product filtering were all part of the refresh.
Results That Fit Like a Custom Loafer
After launching on Shopify, ALEPEL saw immediate improvements in usability, page speed, and operational efficiency. The backend became more intuitive for their team, making it easier to launch new products and manage custom orders. Customers now enjoy a fluid, engaging shopping experience—from browsing new collections to checking out with confidence.
More importantly, the new setup gave ALEPEL the freedom to focus on what they do best—creating wearable art—instead of wrangling with a rigid platform.
Why Brands Migrate to Shopify
Migrating to Shopify isn’t just about tech—it’s about freedom. ALEPEL now has a flexible platform built to grow with them. Whether it’s launching a new collaboration or expanding into international markets, Shopify gives their team the control and scalability they need.
Curious how other brands made the switch?
Need a Migration Partner That Gets Your Vision?
Whether you’re moving off Magento or just want a better platform fit, WMD brings strategy, creativity, and clean execution to every migration. Contact us and let’s make your next move your best one.
