When Cooper Street, known for its wholesome Twice Baked Cookies and Granola Bakes, began outgrowing its WooCommerce website, the team knew it was time for a change.
Plugin conflicts, maintenance issues, and growing operational demands were making the existing platform harder to manage. Cooper Street needed an ecommerce foundation that could support the business while delivering a better experience for customers.
Enter Shopify ~ and WMD.
This wasn’t simply a website redesign. It was a strategic WooCommerce to Shopify migration designed to simplify ecommerce operations, strengthen the customer experience, and give Cooper Street a more scalable digital storefront.
Project Snapshot
Client: Cooper Street
Industry: Food & Beverage / CPG
Previous Platform: WooCommerce
New Platform: Shopify
Partner: WMD
Services: Ecommerce Strategy, WooCommerce to Shopify Migration, Shopify Development, UX/UI, Data Migration, SEO Migration, Testing & Launch
Why did Cooper Street migrate from WooCommerce to Shopify?
WooCommerce had served Cooper Street well, but the needs of the business were changing.
As the company’s distribution and customer base expanded, maintaining the ecommerce experience became increasingly complicated. Plugin conflicts, ongoing maintenance, scalability concerns, and internal workflows were creating unnecessary friction.
Cooper Street needed a platform that could simplify the technical side of ecommerce without limiting where the brand could go next.
Shopify provided the combination Cooper Street needed: reliable infrastructure, built-in security, an extensive commerce ecosystem, and a more intuitive backend for managing day-to-day ecommerce.
For a growing consumer brand, moving from WooCommerce to Shopify wasn’t simply a technology decision. It was a business decision.
How did WMD approach the WooCommerce to Shopify migration?
A successful ecommerce migration starts long before any data is moved.
WMD began with a comprehensive audit of Cooper Street’s existing WooCommerce website, reviewing product structures, customer data, order history, content, custom functionality, and other elements that would need to transition to Shopify.
That audit helped us determine what needed to migrate, what needed to be rebuilt, and what could be improved rather than simply replicated.
From there, WMD developed and customized the new Shopify experience around Cooper Street’s evolving brand identity.
The new storefront included intuitive navigation, custom sliders, dynamic animations, an updated reviews section, and improvements to the footer and mobile experience. Each element was considered through the lens of usability and brand consistency rather than simply recreating the old website on a new platform.
The goal was straightforward: preserve what worked, improve what didn’t, and build the new experience around Shopify from the beginning.
How did WMD migrate Cooper Street’s ecommerce data?
Moving platforms means moving much more than products.
WMD migrated Cooper Street’s product information, customer records, and order histories into Shopify while cleaning and organizing the data for the new platform’s structure.
Rather than treating migration as a simple transfer, we used the process as an opportunity to create a cleaner ecommerce foundation.
Migration scope included:
50+ products
10K+ customer records
5K+ historical orders
Product content and imagery
Careful data migration allowed the new Shopify store to launch with the information Cooper Street needed while minimizing disruption to the business.
How did WMD protect SEO during the Shopify migration?
Changing ecommerce platforms can also change URL structures, making SEO planning an important part of any replatforming project.
WMD mapped legacy WooCommerce URLs to their corresponding Shopify destinations and implemented 301 redirects to protect existing SEO equity and minimize disruption to organic visibility.
We also reviewed metadata, page content, image information, and other SEO elements as part of the transition.
By incorporating SEO into the migration strategy from the beginning, the move to Shopify wasn’t treated as a choice between a better ecommerce platform and Cooper Street’s existing search presence.
How did the new Shopify store improve the customer experience?
A new platform only matters if it creates a better experience for the people using it.
The redesigned Shopify storefront gave Cooper Street a cleaner, more intuitive experience across desktop and mobile. Navigation was simplified, visual elements were updated to reflect the brand, and key content was organized to make products and information easier to discover.
WMD also tested the customer journey across functionality, payment processing, mobile responsiveness, and analytics integrations before launch.
A soft launch gave both teams an opportunity to identify and resolve final issues before fully transitioning customers to the new Shopify experience.
“WM.Digital has been a fantastic partner in helping us grow Cooper Street. Their expertise in Google Ads, website maintenance, and the recent migration to Shopify has made a big impact on our business…”
— Emily V., Cooper Street
Why does the right Shopify migration partner matter?
Replatforming isn’t simply about moving data from one system to another.
A successful migration requires understanding how technology, design, search visibility, customer experience, and business operations work together.
As a Shopify Partner with experience across both WooCommerce and Shopify, WMD approached Cooper Street’s migration from both sides of the equation. We understood the environment they were leaving and the platform they were moving toward.
That allowed us to create a migration strategy tailored to Cooper Street rather than simply recreating its WooCommerce website inside Shopify.
The result was a digital foundation designed to give the brand greater flexibility, a stronger customer experience, and room to grow.
Frequently Asked Questions
What should businesses consider before migrating from WooCommerce to Shopify?
Start by understanding what needs to move and what should change. Products, customer records, order history, integrations, content, URLs, analytics, and SEO should all be evaluated before development begins. A migration is also an opportunity to improve outdated workflows and user experiences rather than automatically recreating them.
Can you migrate from WooCommerce to Shopify without losing SEO?
A platform migration can affect search visibility if URL changes and existing content aren’t handled carefully. Mapping important URLs, implementing 301 redirects, preserving valuable content and metadata, and monitoring the website after launch can help minimize disruption to organic visibility.
Why migrate from WooCommerce to Shopify?
The right platform depends on the business. Companies may consider moving to Shopify when maintaining WooCommerce plugins, hosting, security, integrations, and custom functionality becomes increasingly complex. Shopify provides a commerce-focused platform with infrastructure and ecommerce functionality managed within a more unified ecosystem.
Considering a WooCommerce to Shopify migration for your business? Explore WMD’s Shopify and ecommerce work in our Portfolio, or Contact Us to discuss your project.
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