When The Beach Boutique reached out to WMD, their retail operations were still rooted in the handwritten paper receipts. No digital infrastructure. No streamlined sales workflows. But their ambition? Fully modernize the customer experience both in-store and online. That’s where Shopify POS came in and where we took the lead.
By transitioning them onto a fully configured Shopify POS system (link to landing page), we created a scalable foundation for both in-store and online sales. This wasn’t just a tech swap. It was a full-scale operational upgrade designed for growth.
What Did We Do to Set Up Their Shopify POS for In-Store Use?
Unlike a basic POS install, this was a full environment buildout. We:
- Configured staff profiles, terminal workflows, and tested sales.
- Customized POS terminal with printed and email receipts.
- Set up product and inventory creation workflows, including barcodes.
- Delivered hands-on training so the entire team could operate independently.
We didn’t just configure their hardware but we made sure it fit their store, how they work, and enhanced every touchpoint.
How Did We Elevate the Brand Digitally and Physically?
The Beach Boutique’s physical stores are located in Miami Beach curating fashion-forward brands that customers come back every season for so their POS and online experience needed to reflect that. We:
- Designed a custom Shopify theme that utilized the bespoke brand identity after we created a bespoke brand guidelines.
- Ordered custom retail packaging including jewelry boxes, shopping bags, and branded pouches, so their in-store experience felt cohesive and elevated.
The result? A luxury-branded retail environment where the POS and collateral feel elevated ~ not tacked on. This is where our POS service becomes more than a tool. It becomes a bespoke branded experience.
What Can Retailers Learn from This Shopify POS Transition?
Retailers still using manual workflows are leaving growth (and time) on the table. A modern POS isn’t just about faster checkout, it’s about:
- Training staff to manage inventory in real-time.
- Creating a unified brand experience from receipt to unboxing.
- Building a foundation that can support future marketing efforts and customer re-engagement.
Action step: Don’t just upgrade your tools. Reimagine your customer experience while you’re at it.
Ready to make your POS work better for your brand?
~ Contact us for more retail transformations like this.
