Who’s Behind the Brand?
The Showroom is a multi-brand retailer based in Coconut Grove and South Miami, known for its curated collections and elevated in-store experience. Their previous website served primarily as a digital catalog, allowing customers to browse brands and products, but not complete transactions online.
What Wasn’t Working?
What’s the point of a product catalog if no one can buy anything?
The Showroom faced several technical and operational challenges:
Their website functioned only as a catalog, limiting customers to view-only access and add-to-quote options.
Their legacy POS system was outdated and unsupported. It couldn’t track product variants, sync online inventory, or consolidate customer data.
Gift cards were not properly tracked, creating issues with store credit and recordkeeping.
What Needed to Happen?
Can a Shopify POS migration really fix all that?
We had a clear list of goals:
Transform the catalog-style site into a fully functional E-commerce store with local pickup and shipping options.
Migrate products, customers, orders, and gift cards from the old POS to Shopify POS.
Rebuild product listings with proper variants, clean descriptions, and accurate inventory for live stock tracking.
Apply a 1-year expiration to all migrated gift cards in line with new policies.
Test every step of the customer experience, including confirmation, pickup, and shipping workflows,
What We Did About It
What does a successful Shopify POS migration actually look like?
E-commerce Enablement
Rebuilt The Showroom’s online store using a premium Shopify theme, turning a static catalog into a fully shoppable experience.
Enabled both local pickup and shipping, giving customers the power to choose.
POS Migration & Integration
Migrated all products, orders, customers, and gift cards into Shopify POS, creating one unified retail system.
Recreated gift cards with a one-year expiration to comply with business policy.
Rebuilt product listings with proper variants and stock tracking, finally resolving inventory confusion.
Testing & Optimization
Conducted full end-to-end testing to make sure the checkout, fulfillment, and email notifications ran like clockwork.
Verified automated emails triggered correctly based on fulfillment method (pickup vs shipping).
Added email automations for abandoned carts, product reviews, and browsing behavior.
What Changed?
What happens when you finally unify retail systems the smart way?
The Showroom now has a unified retail platform that syncs online and in-store transactions.
Customers can shop, redeem gift cards, and manage orders easily, no more workarounds.
Their Shopify POS migration eliminated system limitations, improving accuracy, performance, and future scalability.
The 1-year gift card expiration added clarity for customers and internal financial tracking.
What You Can Learn From This
A Shopify POS migration isn’t just tech, it’s a retail transformation.
Unifying your product, inventory, and customer data reduces friction and sets the stage for scalable growth.
Boutique and luxury retailers can streamline operations while elevating the customer experience.
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