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How WMD Brought A Men’s Sneaker Startup’s Vision to Life on Shopify

If/Then came to us because another branding agency tried to bring their sneakers online but got stuck in a web design maze – let’s just say they were more lost than a sock in a dryer. We, being Shopify experts and knowing how to get a bespoke E-Commerce up in a short time, found a unique theme and unleashed our creative powers.

Understanding the Brand's Vision

A brand vision is a brand’s concept of its future. Where is the brand going? What does it want to achieve? What values does it want to stand for? Brand vision can help inform what actions you take in the present to get to your future goals, clarify your company mission, and develop a customer-centric company approach. It provides the framework for your future endeavors and crystallizes your core values.

Bringing the Vision to Live

Although another branding agency created an identity and storyline that brought their sneakers to life, their website design differed from their specialty. Since branding is one of our fortes, we not only understand the client’s vision and the brand identity, but we were able to decipher them into their online store based on our expertise and experience in E-commerce.

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Mobile Bottom Navigation

Bottom navigation provides quick navigation between top-level views. It is primarily designed for use on mobile. Positioning the navigation bar at the bottom aligns with the “thumb rule of design” and makes it easier for users to click on the menu icon while secondary items can be moved to the top. We have started customizing mobile bottom navigation before any mobile web or app had come up with this functionality.

Unique Shopify Theme

Shopify themes are templates that define your online store’s overall look and feel. The design of your online store significantly impacts customer loyalty to your business, so choose the best Shopify theme to reflect your brand’s vision and goals. Consider your industry, its characteristics, and the messages you want to communicate. Get more clients who really share your values. A theme that defines your website’s UX and mobile responsive.

Customized E-commerce Configurations

Once we discovered a distinctive Shopify theme, we immediately dove into tailoring the layouts to perfection. This involved incorporating asterisks onto active navigation menu links and within customer reviews. Ultimately, our efforts culminated in the seamless configuration of a one-of-a-kind store that truly stands out for this emerging sneaker brand.

Email Automation

Email automation revolutionizes how businesses engage with their audience. By leveraging automated workflows, companies can deliver personalized messages at scale, nurturing leads, and driving conversions with efficiency. Whether it’s welcoming new subscribers, sending targeted promotions based on customer behavior, or re-engaging dormant contacts, email automation streamlines communication and maximizes ROI.

By harnessing the power of automation tools, businesses can create timely, relevant, and impactful email campaigns that resonate with their audience, fostering stronger relationships and driving sustained growth.

As a Shopify Expert since 2018, we are skilled professionals who specialize in helping merchants maximize their Shopify stores' potential. We possess a deep understanding of the Shopify platform and its ecosystem, offering a range of services such as store setup, theme customization, app integration, and marketing strategies tailored to each business's unique needs. Whether it's designing a visually stunning storefront, optimizing conversions, or providing technical support, we play a crucial role in empowering merchants to succeed in the competitive e-commerce landscape. With our expertise and experience, we provide invaluable guidance and solutions to help businesses thrive and achieve our clients' goals on the Shopify platform.