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Published in: Case Studies

Miami Apartment Building Leased Up in 5 Months with Google Ads

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Platform 3750 is a 8-floor, mixed-use apartment community featuring 191 beautiful apartment homes next to US 1. It’s minutes from the University of Miami, Coconut Grove, Coral Gables, Jackson Medical Center, Brickell and Downtown Miami.

Choosing the Right Promotion Tool

With millions of people using Google every day to search for properties and real estate services, leveraging Google Ads was the obvious marketing tool of choice for Platform 3750. Google Ads offers a powerful platform to promote real estate businesses to a vast audience.

Highly Targeted Audience

Google Ads allows us to target specific settings such as keywords and locations, ensuring their ads are seen by potential homebuyers and sellers who are actively searching for apartment rentals.

After meeting with the client and having an understanding of their goals and the challenges they faced  to achieve them, we proposed promoting the units through Google Ads.

Immediate Visibility

Unlike traditional marketing methods that take time to yield results, Google Ads provide instant visibility. The ads can appear on the top of search engine result pages (SERPs) as soon as the campaign goes live. 

Their ads garnered a lot of impressions very quickly. As our team monitored the ad campaigns diligently, we adjusted the ads such as keywords so the ads showed up for the right target audience, and monthly promotional offers.  

Cost-effective when Done Right

With Google Ads, you only pay when someone clicks on your ad (pay-per-click). This means you can set a budget that suits your business and only invest in ads that generate actual engagement.
 
We realized that a phone call was the preferred conversion method for Platform 3750. We received a lot more leads through phone calls than the contact form. We immediately switched our focus to getting more phone calls with the ad budget so it was spent wisely.

Measurable Results

Google Ads provides detailed analytics and reporting tools, giving you valuable insights into the performance of your campaigns. You can track clicks, impressions, conversions, and other metrics to optimize your ads for better results.
 
We provided monthly reports to our clients to ensure they received all the leads and get their feedback on the quality of the leads. It’s important to us not only to generate leads for our clients but also to aim for quality leads. Platform 3750 was able to provide solid feedback to us so we could improve and adjust the ad strategy.

In only 5 months...

With so many condos and apartment homes coming up every month in Miami, apartment rentals can be challenging. With our well-thought-out Google Ads strategy and flawless execution, Platform 3750 was leased up in 5 months. 

Google Ads has changed a lot over the years, with new features and ad types. As a Google Partner, we have been helping clients grow their businesses and maneuvering the ever-changing algorithm of Google. Pay-Per-Click has been an important growth tool for us as we have seen time and time again how it takes our clients' sales to the next level.

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