From Wholesaler Darling to DTC Contender
Cooper Street already had the goods—delicious, locally sourced cookies sold at retail giants like Costco and Sam’s Club. But when it came to selling online? The crumbs were minimal. With a logo and a website that didn’t quite bake in the brand story, they needed more than a digital facelift. They needed a strategy to scale their e-commerce presence—and we were hungry for the challenge.
Discovery: What’s Been Cookin’?
Before mixing anything new, we sifted through what was already there. Our discovery phase included evaluating past efforts, understanding their audience, and seeing how they stacked up against competitors. While the products were a hit in stores, their online identity lacked cohesion and clarity. That’s where our journey began.
Sweet Spot Positioning
Cooper Street’s customers weren’t just looking for indulgence—they cared about clean labels, health-conscious snacking, and real ingredients. Through competitive research and brand positioning work, we zeroed in on their unique selling point: taste that satisfies and nourishes. In a crowded market of cookies that were either healthy or tasty (but rarely both), Cooper Street stood out as the best of both.
A Brand That Rises
Rebranding isn’t just a logo glow-up. It’s about creating a system of visuals, voice, and vibe that feels cohesive at every touchpoint. We created brand guidelines that included fresh typography, colors, and visual assets to reflect their values: family-owned, woman-led, and rooted in tradition with a modern twist. Every detail—from the cookie packaging to the Instagram grid—was redesigned to tell a better, bolder story.
Storytelling That Sticks
Great brands have great origin stories, and Cooper Street’s is rich with flavor: a generations-old family recipe turned national success. We leaned into that narrative to humanize the brand and connect emotionally with their audience. Because in a world of faceless snacks, shoppers crave authenticity—and cookies made with love.
Website That Converts
We reimagined their e-commerce site from the ground up with a new platform (see our Shopify case study with Cooper Street). Built on Shopify with custom UI/UX tailored to their products and target demo, we streamlined the path to purchase and improved site speed, mobile responsiveness, and SEO—all baked into one conversion-ready site.
Marketing With Purpose
Branding may set the tone, but marketing turns up the volume. Our omnichannel strategy blended Google Ads, social media campaigns, and email automation to drive traffic and convert browsers into buyers. Every campaign was optimized through insights and A/B testing—no guesswork, just data-backed moves with real ROI.
The Result? A Sweet Win.
By the time the digital dust settled, Cooper Street had tripled their online sales. Not only did their website become a revenue-generating machine, but their new identity made waves across channels—earning more loyal customers and shelf space in hearts (and carts) everywhere.
🍪 Ready to elevate your e-commerce game?
Check out more wins like Shinetrim’s migration to WooCommerce and our brand overhaul for Insider Career Strategies.
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