Diligent research can bring to bear insights the client was lacking. This step is usually called “Discovery” because it involves learning what has been done before and why it has (or hasn’t) succeeded.
Cooper Street came to us with a logo and a website. They were selling on major wholesalers such as Costco and Sam’s Club. The ingredients in their cookies are all-natural and locally sourced. They were able to attract retail customers but their online presence was lacking.
Visualize the ideal brand
This involves synthesizing all the ideas and research, and coming up with a key insight about how the brand can transcend its specific product category or customer needs to stand for something greater. This is often called the “innovation” phase.
As we discovered the Cooper Street brand, we identified different areas we could improve to alleviate the brand. We envisioned the brand to be more appealing by emphasizing its health benefits to their customers and bringing out the joy of having these delicious Cooper Street cookies through the rebranding process.
Lora Baldwin
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