Beach Boutique Miami Beach Boutique Miami

WMD created an extensive Brand Guidelines for Beach Boutique, amplifying their identity far beyond the simple script logomark featured on their storefront windows. At the heart of the refresh is a custom embossed rose brand icon, framed in an elegant oval and paired with a sun-kissed color palette. This reimagined identity captures the boutique’s romantic yet coastal charm.

To deepen the brand expression, we designed a set of bespoke glyphs that reflect the store’s unique story, from a delicate rose to a scallop seashell, a cloud silhouette, and the owner’s astrological sign, Leo. The guidelines include a breakdown of the brand pillars and store concept, along with a carefully crafted typography hierarchy that breathes life into the brand’s Victorian-inspired voice.

Finally, we translated the identity into a suite of elevated brand collateral, including shopping bags, jewelry boxes, and premium business cards, ensuring every customer touchpoint feels refined, cohesive, and memorable.