Susie’s Aspen, a consignment boutique in Aspen, Colorado, specializes in high-end designer fashion, offering an exclusive selection of pre-owned luxury pieces. The boutique needed a sophisticated digital presence that reflected its in-store experience while also streamling its online shopping functionality. WM.Digital (WMD) was engaged to revamp the brand’s website, seamlessly integrate its POS system, and develop an engaging digital marketing strategy to drive sales and customer engagement.
Brand Identity & Website Development
To capture the essence of Susie’s Aspen’s luxury consignment store, WMD focused on creating a visually compelling and highly functional online store:
• Refined Visual Identity: We established an elegant color palette and typography that matched the boutique’s high-end aesthetic while ensuring a modern, intuitive user experience.
• Shopify-Based E-Commerce Platform: A custom-coded Shopify theme, prioritizing seamless navigation, clean product imagery, and an elevated shopping experience that mirrored the boutique’s in-store experience.
• Mobile Optimization: Given the boutique’s clientele—many of whom shop on the go—the site was designed to be fully responsive, ensuring effortless browsing and purchasing from any device.
Resale World POS Integration
One of the most critical aspects of this project was integrating Resale World, the boutique’s existing point-of-sale (POS) system, with Shopify. This integration streamlined inventory management and ensured real-time synchronization between in-store and online products.
• Automated Inventory Sync: Products added to the POS system are now automatically updated on the website, preventing overselling and ensuring a consistent customer experience.
• Improved Operational Efficiency: Staff can now manage inventory seamlessly without needing to manually update stock across multiple platforms.
• Enhanced Customer Experience: Shoppers can see the most up-to-date inventory, making it easier to browse and purchase luxury consignment items before they sell out.
Seasonal Animated Email Signup and Email Marketing Automation
To enhance customer engagement and align with Susie’s Aspen’s dynamic inventory, we designed an animated email signup section on the website featuring rotating seasonal items. This visually engaging element captures the essence of each season, whether it’s winter with snowflakes, summer with flowers, or fall with leafs encouraging visitors to subscribe to exclusive updates and promotions.
In addition, we implemented a comprehensive email marketing automation system to streamline customer interactions and drive conversions. This includes:
•Abandoned Checkout Emails – Gently reminding shoppers to complete their purchases with personalized messaging.
•Abandoned Browser Emails – Re-engaging visitors who browsed but didn’t add items to their cart.
•Welcome Series – Introducing new subscribers to Susie’s Aspen, highlighting store offerings and promotions.
•Review Request Emails – Encouraging customers to leave feedback and share their experiences to build trust and credibility.
By combining an interactive signup experience with a strategic email automation workflow, Susie’s Aspen can effectively nurture customer relationships, boost sales, and enhance brand loyalty year-round.
Next Steps & Ongoing Support
To ensure continued success, WM.Digital will provide ongoing support for Susie’s Aspen, optimizing their website and refining marketing strategies based on customer engagement. Seasonal updates to their animated email campaigns and dynamic homepage content will help keep their online presence fresh and engaging. As they grow, we will be there to adapt their digital strategy to evolving business needs.
We anticipate that Susie’s Aspen’s revamped digital presence will enhance customer engagement, streamline operations, and drive online sales. With a seamlessly integrated POS system and an elevated e-commerce platform, the brand is well-positioned to expand its reach and offer a superior shopping experience. As we continue to support their digital growth, we look forward to seeing how these enhancements shape the future of their business.
Let's Elevate Your Brand
At WMD, we are passionate about bringing brands to life with tailored digital solutions that drive engagement and growth. As a fashion-driven agency, we truly enjoyed working on Susie’s Aspen, blending our enthusiasm for style with our expertise in web development, marketing automation, and POS integration. This project allowed us to craft an elevated digital presence that seamlessly connects their in-store and online experience. Whether you’re looking to revamp your website, integrate e-commerce solutions, or enhance your digital marketing strategy, our team is ready to help. Let’s create something extraordinary together—contact us today!
