From Aspen to Online Luxury
Susie’s Aspen, a consignment boutique in Aspen, Colorado, specializes in high-end designer fashion, offering an exclusive selection of pre-owned luxury pieces. The boutique needed a sophisticated digital presence that reflected its in-store experience while also streamlining its online shopping functionality. WM.Digital (WMD) was engaged to revamp the brand’s website, seamlessly integrate its POS system, and develop an engaging digital marketing strategy to drive sales and customer engagement.
Boutique Browsing, Reimagined
To capture the essence of Susie’s Aspen’s luxury consignment store, WMD focused on creating a visually compelling and highly functional online store:
• Refined Visual Identity: We established an elegant color palette and typography that matched the boutique’s high-end aesthetic while ensuring a modern, intuitive user experience.
• Shopify-Based E-Commerce Platform: A custom-coded Shopify theme, prioritizing seamless navigation, clean product imagery, and an elevated shopping experience that mirrored the boutique’s in-store experience.
• Mobile Optimization: Given the boutique’s clientele, many of whom shop on the go, the site was designed to be fully responsive, ensuring effortless browsing and purchasing from any device.
Inventory That Talks to Itself
One of the most critical aspects of this project was integrating Resale World, the boutique’s existing point-of-sale (POS) system, with Shopify. This integration streamlined inventory management and ensured real-time synchronization between in-store and online products.
• Automated Inventory Sync: Products added to the POS system are now automatically updated on the website, preventing overselling and ensuring a consistent customer experience.
• Improved Operational Efficiency: Staff can now manage inventory seamlessly without needing to manually update stock across multiple platforms.
• Enhanced Customer Experience: Shoppers can see the most up-to-date inventory, making it easier to browse and purchase luxury consignment items before they sell out.
Signups That Sparkle
To enhance customer engagement and align with Susie’s Aspen’s dynamic inventory, we designed an animated email signup section on the website featuring rotating seasonal items. This visually engaging element captures the essence of each season, whether it’s winter with snowflakes, summer with flowers, or fall with leaves ~ encouraging visitors to subscribe to exclusive updates and promotions.
Automation with a Personal Touch
In addition, we implemented a comprehensive email marketing automation system to streamline customer interactions and drive conversions. This includes:
• Abandoned Checkout Emails: Gently reminding shoppers to complete their purchases with personalized messaging.
• Abandoned Browser Emails: Re-engaging visitors who browsed but didn’t add items to their cart.
• Welcome Series: Introducing new subscribers to Susie’s Aspen, highlighting store offerings and promotions.
• Review Request Emails: Encouraging customers to leave feedback and share their experiences to build trust and credibility.
By combining an interactive signup experience with a strategic email automation workflow, Susie’s Aspen can effectively nurture customer relationships, boost sales, and enhance brand loyalty year-round.
A Boutique That Grows With You
To ensure continued success, WM.Digital will provide ongoing support for Susie’s Aspen, optimizing their website and refining marketing strategies based on customer engagement. Seasonal updates to their animated email campaigns and dynamic homepage content will help keep their online presence fresh and engaging. As they grow, we’ll be there to evolve their digital strategy every step of the way.
High-End Fashion, High-Impact Results
At WMD, we’re passionate about bringing brands to life with tailored digital solutions that drive engagement and growth. As a fashion-forward agency, we truly enjoyed working on Susie’s Aspen ~ blending our enthusiasm for style with our expertise in development, automation, and integration.
Curious how other businesses made bold digital moves? Check out how ŌURA elevated its blog strategy or how Aimée Ann Lou launched an eco-conscious women’s footwear brand online.
📩 Contact WMD to elevate your brand from storefront to screen.
