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Blog Enhancement for a Multi-billion Dollar Tech Wearables Company

With the rise of social media and influencer culture, it seems like blogging has reached its peak. No longer limited to niche hobbies, almost everyone or business has a blog now in some form or another. When done right, it helps drive traffic to your website, enables you to better convert that traffic into leads, allows your business to establish authority in an industry, and continues to help your business grow and attract new customers months and even years after publication.
ŌURA Ring was looking for an agency to enhance its blog called The Pulse Blog with design, functionality, and security. At WMD, we offer diversified skill sets and expertise and are the obvious choice for them as their online partner.

Call-to-action: Guide your Visitors to Take the Action you Want

Practically every digital marketer and business owner wants their customer to take specific, measurable actions when they arrive on their website. A clear call-to-action (CTA) drives the correct activity from your visitors. It eliminates decision fatigue by offering simple directive statements to your customers about where to go and what to do next, reduces the risk of your audience clicking away from your page due to confusion or feeling overwhelmed, and improves conversions by convincing them to follow your CTAs, the more leads, customers, and prospects you get.

The Pulse Blog is well-written, informative, and brings in traffic; however, a CTA was missing. People who are interested in learning more about the product through the blog, have a higher tendency to make a purchase. This is where they need a CTA for people to buy. We created a dynamic CTA where they can show different products based on different blog categories. This targeted approach offers a personalized online experience to convert visitors to customers.

PCI Compliance: Data Security

PCI (payment card industry) compliance helps businesses protect their customers’ card data. It refers to a set of 12 security standards that businesses must use when accepting, transmitting, processing, and storing credit card data. For small businesses, PCI compliance involves requirements such as encryption of cardholder data, managing firewalls, updating antivirus software, and assigning unique IDs to each person with computer access.

Although The Pulse Blog has no financial transactions, PCI compliance should involve the entire website. The ŌURA team wanted to ensure the blog was secure. We started by going through the entire blog database to make sure all links (internal and external) and images were secured. We also enabled hardening, disabled XML RPC, limited login attempts, user enumeration, limited login attempts, masked usernames, and many more PCI compliance measures.

Integrate The Pulse blog to the ŌURA app through API

API stands for application programming interface. It is a software intermediary that allows two applications to talk to each other. API is an accessible way to extract and share data within and across organizations. API is a popular program language because it empowers developers to be more productive by reusing code in complex but repetitive processes.
The ŌURA app offers a membership experience and it deepens its customers’ health journey with personalized data and insights that go beyond their daily scores. It makes sense to integrate the Pulse blog to enhance the experience. The challenge they had was the blog title and description. By using API and adding additional fields in the backend of the website, the ŌURA team can enter a different title or description of the blog posts for the app. They can also pick and choose which blog posts to show on the app.

Optimizing the blog through SEO and integrating the aesthetics

After taking care of the Pulse blog from a technological perspective, we didn’t stop there. We optimized the blog through SEO (search engine optimization). SEO is about making it easy for the search engine algorithm to choose your business to show its users above others. To do so, we reviewed their content and optimized the metadata such as title, description, and keywords. We also added alt-text to all the live images.

We integrated the aesthetics as well. Simply put, aesthetics make us happy. On an emotional level, they elicit feelings of happiness and calm. An important part of aesthetics is that they generate stimulation but also positive feelings in a person or product. When someone buys a product they like they are more likely to use it often and take care of it. This can help people control their lives, establish routines, and manifest feelings of accomplishment, which all benefit one’s mental state of being. We customized the Pulse blog with author bios, author pages, and language translations and they can enter the translation to ensure accuracy and custom layouts where the header and footer match the website as much as possible to show consistency.

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