Blog enhancement for a multi-billion dollar tech wearables company
Table of Contents
Call-to-action: guide your visitors to take the action you want
Practically every digital marketer and business owner wants their customer to take specific, measurable actions when they arrive on their website. A clear call-to-action (CTA) drives the correct activity from your visitors. It eliminates decision fatigue by offering simple directive statements to your customers about where to go and what to do next, reduces the risk of your audience clicking away from your page due to confusion or feeling overwhelmed, and improves conversions by convincing them to follow your CTAs, the more leads, customers, and prospects you get.
The Pulse Blog is well-written, informative, and brings in traffic; however, a CTA was missing. People who are interested in learning more about the product through the blog, have a higher tendency to make a purchase. This is where they need a CTA for people to buy. We created a dynamic CTA where they can show different products based on different categories of the blog. This targeted approach offers a personalized online experience to convert a visitor to a customer.
PCI Compliance: Data Security
PCI (payment card industry) compliance helps businesses protect their customers’ card data. It refers to a set of 12 security standards that businesses must use when accepting, transmitting, processing, and storing credit card data. For small businesses, PCI compliance involves requirements such as encryption of cardholder data, managing firewalls, updating antivirus software, and assigning unique IDs to each person with computer access.
Although The Pulse Blog has no financial transactions, PCI compliance should involve the entire website. The ŌURA team wanted to ensure the blog was secure. We started by going through the entire blog database to make sure all links (internal and external) and images were secured. We also enabled hardening, disabled XML RPC, limited login attempts, user enumeration, limited login attempts, masked usernames, and many more PCI compliance measures.