When Cooper Street, known for its wholesome and crave-worthy Twice Baked Cookies and Granola Bakes, realized their WooCommerce site was no longer cutting it, they knew it was time for a change. The platform was limiting growth, slowing down internal workflows, and not delivering the user experience today’s consumers expect.
Enter Shopify ~ and WMD.
This wasn’t just a platform swap. It was a strategic business decision. One that would elevate Cooper Street’s digital storefront, streamline operations, and create an online experience worthy of its growing fanbase.
Why Shopify Made Sense
WooCommerce had served its purpose. But as Cooper Street’s distribution and customer base expanded, the platform’s limitations became more obvious ~ from plugin conflicts to scaling headaches and maintenance issues.
Shopify offered the all-in-one solution they needed: a reliable infrastructure, baked-in security, seamless scalability, and a dashboard that makes sense even on your busiest days. It was the natural next step for a brand ready to grow smarter.
A Seamless Migration Strategy
The WMD team approached this migration with precision. We started with a full audit of the WooCommerce site, reviewing everything from product structures to custom features to ensure nothing mission-critical would be left behind.
Then came Shopify development. Working closely with the Cooper Street team, we customized a theme that reflected the brand’s new identity. From intuitive navigation and custom sliders to dynamic animations and a refreshed awards section, every element was crafted to boost the customer experience. We also overhauled the footer and mobile layout to increase clarity and usability across devices.
Data Migration & SEO Preservation
Transferring hundreds of products, customer records, and order histories is no small feat. But we didn’t just migrate data—we made sure it was clean, organized, and optimized for Shopify’s structure.
To protect SEO equity, we implemented 301 redirects, preserving existing search engine rankings and minimizing any disruption to organic traffic. The result? A seamless transition that customers barely noticed—but one that search engines did.
Testing, Launch & Go-Live Support
Before launching, the new Shopify store went through rigorous testing: functionality, payment processing, mobile responsiveness, and analytics integrations were all checked (and double-checked).
A soft launch allowed room for any last-minute tweaks, and then we hit the big green button. Throughout the process, our team kept communication open with Cooper Street and their customers, maintaining trust and minimizing friction.
A Partnership That Scales
A successful platform migration takes more than just technical chops. It takes a partner who understands your business goals, your customers, and your brand story. That’s where WMD came in.
As a Shopify Partner with deep WooCommerce experience, we developed a strategy tailored to Cooper Street’s needs, from design to performance to long-term scalability. We didn’t just migrate a website. We helped future-proof an entire digital operation.
Looking for a platform upgrade that makes sense for where you’re headed?
Explore more migration stories like Shinetrim’s move to WooCommerce or how we transformed Insider Career Strategies with a full rebrand and rebuild.
📩 Contact WMD to start your migration the right way.
