Part 5: What to Expect After You Launch
You made the switch. The platform is live. The pixels are polished. The confetti’s metaphorically falling. Now what?
A new site launch is exciting ~ but it’s also the beginning of a new chapter, not the end of the book. Post-launch is where performance gets tested, processes get refined, and real data rolls in. With the right e-commerce site launch checklist, you’ll know exactly what to watch, tweak, and celebrate.
First: Watch the Metrics (Closely)
Once your new site is live, traffic and behavior may fluctuate. That’s normal.
Keep a sharp eye on:
Traffic sources (are your organic, direct, and paid numbers holding steady?)
Conversion rate (did anything change post-launch?)
Bounce rate and time on site (are users navigating your new layout?)
Mobile vs. desktop (how’s performance across devices?)
It’s not about panic ~ it’s about pattern recognition. Google Analytics, Search Console, and your e-commerce dashboard will be your best friends for the next few weeks.
Second: Test, Then Test Again
Just because it worked in staging doesn’t mean it’s flawless in the wild. After launch, test every critical feature again:
Add to cart and checkout flows
Discount codes and promotions
Contact forms and lead capture
Payment gateways
Newsletter signup
Better to catch a hiccup now than to let it cost you customers later.
Third: Communicate With Your Team (and Customers)
Make sure your internal team is looped in on what’s changed ~ especially if you’ve added new systems or automations. Provide a quick training session or cheat sheet for updates to backend workflows.
And don’t leave your customers guessing. A launch email or subtle announcement banner lets them know you’ve upgraded their experience, not just moved their cheese.
Fourth: Keep the SEO Momentum Going
You launched with redirects and optimized meta content ~ but SEO is a long game.
Continue publishing fresh content, optimizing product descriptions, and monitoring Google Search Console for crawl errors. It can take weeks for Google to fully index the new version of your site, so don’t sweat it if rankings dip briefly.
Use this time to build authority and backlinks, and keep improving on-page SEO so search engines (and your customers) love your site even more over time.
Fifth: Start Leveraging the New Tools
A new platform means new opportunities ~ stronger reporting, built-in marketing tools, integrations with CRMs or automation platforms. Don’t wait to put them to work.
Want to boost retention? Set up email sequences. Ready to run paid ads? Track conversion events with precision. This is your springboard moment.
One Last Thing…
Your ecommerce site launch checklist doesn’t end with “go live.” It’s the foundation for long-term success, and it sets the tone for every campaign and customer interaction moving forward.
At WMD, we guide clients through launch and beyond—supporting, optimizing, and helping them scale with confidence.
Need proof? Check out our post-launch success stories:
Marcus & Zelman: From rebrand to performance-driven ads
Susie’s Aspen: Seamless site + POS integration
When you’re ready for a site that doesn’t just launch—but actually grows with you—Contact WMD.
