Marcus & Zelman, a law firm specializing in consumer protection, approached WMD with a clear objective: generate more leads and refresh their brand for today’s digital-first world. They weren’t just looking to run ads—they needed a foundation that could support long-term growth.
We kicked things off with a full rebrand, followed by a new website that was sharp, strategic, and designed to convert. Once their new digital home was live, we launched a Google Ads campaign built around their core services and highest-value keywords.
Capturing Demand at the Right Moment
Unlike traditional ads that interrupt, Google Ads meet people in the moment. Whether someone was dealing with a credit report dispute or researching their rights as a consumer, our ads connected them directly to Marcus & Zelman’s expertise.
We crafted campaigns focused on high-intent search terms, so each click was more likely to lead to a real consultation—not just casual browsing.
Smart Targeting, Smarter Spend
We didn’t just set and forget. Our team actively monitored performance and refined the strategy to ensure every dollar worked harder. From updating ad copy to shifting budget toward the best-performing keywords, it was all about making real-time adjustments for stronger results.
We also geo-targeted the firm’s service area, ensuring their ads showed up only where they needed to. That meant less waste and better lead quality.
A Site That Converts Traffic into Trust
Running effective ads is only half the story. Where the clicks land matters just as much.
We built Marcus & Zelman’s site with conversion in mind—mobile-friendly, easy to navigate, and packed with social proof. Contact forms were simple, calls-to-action were clear, and the brand message was consistent from ad to homepage.
It wasn’t just a new look. It was a new experience that backed up every promise their ads made.
Google Partnership, WMD Execution
As a certified Google Partner, WMD has the tools and training to maximize results—but what sets us apart is how we use them. We bring strategy, creativity, and a deep understanding of how people search, think, and click.
For Marcus & Zelman, this meant building more than a campaign. It meant building an entire ecosystem where brand, ads, and user experience all work together to deliver measurable growth.
Curious how we do it across industries?
See how Platform 3750 leased up in just five months, or explore the Cooper Street migration to Shopify for a full-scale platform shift.
📩 Contact WMD and let’s get your next strategy rolling.
