The Challenge: Building Trust in a Crowded Market
Traditional marketing doesn’t always fit traditional professions—especially law firms. For firms like Marcus & Zelman, who specialize in consumer litigation, prospective clients often don’t know how to gauge expertise at a glance. That’s where brand strategy steps in. A strong visual identity isn’t just about looks—it’s about building credibility, clarity, and trust from the very first impression.
Our Approach: Cut the Noise, Amplify the Message
Based in the Greater New York area, Marcus & Zelman came to us ready for an upgrade. We focused on elevating their identity without losing the values that set them apart. Our goal? To distill their message and mission into a bold, simple, professional identity—one that speaks volumes without saying a word.
The Logo: Simplicity That Speaks
In the digital age, overly intricate logos just don’t cut it—especially when viewed on mobile. We took Marcus & Zelman’s original logo and stripped away the extras, leaving behind only what mattered most: clean shapes, thoughtful spacing, and colors that carry meaning. The result? A modern mark that works hard across screens, print, and everything in between.
Building the Brand Toolkit
Great branding goes beyond logos. We developed an extended identity system with color palettes, typefaces, and design assets that form a cohesive visual language. These brand elements make the firm instantly recognizable—on a business card, a billboard, or a browser tab.
The Website: Substance + Style
We built a new website on WordPress, using a scalable infrastructure that’s ready for growth. From UX to copy hierarchy, every decision was made with their users in mind—whether they’re researching a case or ready to reach out. Paired with the updated brand visuals, the site delivers credibility and usability in equal measure.
Social Media: Design That Engages
We didn’t stop at the website. We crafted social media templates and graphics tailored for each platform—from portrait-mode content for Instagram to horizontal visuals optimized for Facebook. The tone? Smart, human, and sometimes even a little fun. Because legal content doesn’t have to be boring.
The Result: A Brand That Holds Its Ground
With a refreshed identity and digital presence, Marcus & Zelman now has a brand that reflects their authority and personality. From logo to lead generation, every touchpoint aligns with who they are—and speaks clearly to the people they serve.
💬 Want to see how WMD transforms law firms and professional services brands?
Check out Insider Career Strategies or our Cooper Street migration story.
📩 Contact us to see what a brand refresh can do for you.
