Why Websites Still Matter (A Lot)
No matter how a customer finds you—scrolling social, chatting with a friend, or Googling “best hair salon near me”—they’ll end up on your website. That makes your site the single most important part of your marketing toolkit. It’s the digital front door to your business, and for Sean Donaldson Hair, it was time for a fresh coat of paint.
A Longtime Client, A Brand-New Look
We’ve been working with Sean Donaldson Hair since 2016, watching their brand flourish and expand to two locations. While their previous website was still doing the job, design standards and user behavior don’t stand still—and neither should your digital presence. A redesign was the natural next step to keep things fresh, functional, and fabulous.
Streamlined Design, Just Like a Great Cut
Remember when Steve Jobs wanted everything to be accessible in three clicks? We took a similar approach. Most visitors land on the homepage—so we made sure Sean Donaldson Hair’s key info like services, hours, and locations were front and center. No hunting, no extra taps. Just clean navigation and clear calls-to-action that get users where they want to go, fast.
Conversion Isn’t Just for E-commerce
Even though Sean Donaldson Hair doesn’t sell products online, conversion still matters. In their case, that means appointment bookings. We added a user-friendly form that lets visitors select their preferred location and share their contact info—turning curious browsers into confirmed clients in just a few steps.
Icons: The Unsung Hero of Brand Identity
Logos and color palettes tend to steal the show, but icons? They’re the quiet MVPs. Custom icons not only improve usability—they bring personality, clarity, and consistency to a website. For Sean Donaldson Hair, we designed a set of sleek, brand-aligned icons that enhanced the user experience and made the interface more intuitive (and more memorable).
💇♀️ Want your website to work as hard as your business does?
See how we built a clean, conversion-ready experience for LUX. Denver or helped launch an eco-conscious footwear brand with a global reach in Aimée Ann Lou.
📬 Contact WMD and let’s give your brand a digital glow-up.
