Driving organic traffic and email engagement for a real estate brokerage
Table of Contents
SEO (Search Engine Optimization): improving your website’s visibility
Organic traffic is the most important type of traffic. It provides you with long-term, low-cost traffic that will keep your business growing. Paid traffic is important, too, because it’s fast and efficient. However, as soon as you stop paying for the traffic, your visibility goes away. Organic traffic is important because it is targeted. Users visiting your website from a search engine’s organic results have a very specific intent and if you can provide them with a solution or answer to their question, they are more likely to convert.Discovery: unearthing information about LUX. Denver
The discovery process is a crucial phase at the beginning of a new partnership. It uncovers our client’s needs, challenges, and desired results, which we use to create an insightful, goal-oriented marketing plan. It involves understanding their business model and core demographics, research and a SWOT (strengths, weaknesses, opportunities, and threat) analysis. It also involves forethought and planning to obtain the best results.Implementation: the golden rule of on-site optimization
LUX. Denver’s goal is to hire more agents and inquire buyers and seller, selecting the right keywords for attracting target visitors to your site is the first step for an effective search engine presence. Once the targeted keywords are determined, integrating them onto their site is a crucial step. Editing the page copy and inserting meta data and alt text to appropriately integrate the keywords while retaining strategic messaging so that their pages not only appeal to search engines, but the human visitors who read them.Monitoring results: using real-time online tools
Last, but not least, you will want to keep track of your SEO progress by monitoring your results. Tools such as Google Analytics monitor your organic search traffic sources to see what keywords people are using to find your website in search results. It shows you information about the visitors to your website. Google Search Console is another tool that helps you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.Email Sequence: engaging your email subscribers strategically
An email sequence is a series of emails that is sent automatically to a prospect, user, or customer. The emails are sent based on predetermined criteria such as a time delay or action being met. They are relationship building automated emails that pull your audience through your email marketing funnel to convert to them customers.Determine the sequence’s purpose
Most email sequences have the broader goal of earning new business. However, there are many ways of going about that and context matters for delivering the right message at the right time. Honing in on your reasons will help as you structure your automation logic, craft your emails, and measure success. For LUX. Denver, we got into the minds of the target audiences. The buyers and sellers and the real estate agents have two different agendas in mind when they subscribe to their email blast. The questions is: what would they want to get out of these emails?
Build the email and set it up in the system
Most email sequences have the broader goal of earning new business. However, there are many ways of going about that and context matters for delivering the right message at the right time. Honing in on your reasons will help as you structure your automation logic, craft your emails, and measure success.
Once we had the framework and outlined which emails were needed, we got into the writing. We set out two major paths for LUX. Denver, one for the buyers and sellers and another one for real estate agents. The information we include should be universal enough to apply to anyone who fits the criteria. We also added the personalization to provide that custom touch. Once we had all the emails in text form, we put them in the email marketing solution such as Mailchimp. It is a process as instructing the solution step by step on how to execute the tasks you want it to do.
Test the sequence
Since email sequence usually involves a number of emails and different actions your subscribers can take, testing it before launching is crucial. We ensure the emails look good across devices and whether the personalization are functioning correctly.Comments
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Damon Kuvalis
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