When Italian craftsmanship and eco-conscious values walk hand in hand, you get Aimée Ann Lou ~ a women’s luxury shoe brand redefining fashion with purpose. Their handcrafted shoes, made just outside Florence, aren’t just beautiful, they’re built to last and made responsibly.
WMD was brought in to help turn this sustainable vision into a seamless digital experience. Here’s how we brought their Shopify-powered store to life, with automation, logistics, and scalability stitched into every step.
Why Shopify Was the Perfect Fit
For a brand that values style and substance, Shopify delivered both. As one of the leading E-commerce platforms (second only to Amazon), Shopify is trusted by eco-forward brands like Allbirds and industry juggernauts like Kylie Cosmetics. With built-in SEO tools, a user-friendly interface, and powerful customization options, it was the ideal foundation for Aimée Ann Lou’s global launch.
Need help choosing the right platform? Check out this WooCommerce to Shopify migration case study for more insights.
International Shipping, But Make It Effortless
Handmade shoes in Italy? Yes, please. But managing global logistics? Not quite as dreamy.
Because the client chose a fulfillment partner based in Italy, every order had to be processed through their custom-built shipping app. Our team at WMD worked our Shopify magic to integrate the store with their custom app, automating order updates, shipping statuses, and invoice handling.
This meant no late-night spreadsheets, no copy-pasting tracking numbers—just smooth backend automation that lets the team focus on what matters: running the business.
Automation with Italian Customs Flair
Here’s where things got interesting (and a little geeky): every international shipment required a custom export declaration for Italian customs—one with dynamic fields for order numbers, dates, and customer details.
Doing that manually? A nightmare. So, we built a solution that:
Pulls the right Shopify order data
Auto-generates a Word doc with dynamic fields
Sends it straight to the shipping company’s FTP server
No clicking, no dragging, no fuss. Just automation that saves hours.
Smart Solutions for Stylish Brands
This project wasn’t just about setting up a store—it was about setting up systems. At WMD, we don’t believe in cookie-cutter solutions. We take pride in solving complex challenges with smart tech, thoughtful strategy, and just enough flair.
Need a Custom Setup? Let’s Talk.
Whether you’re starting from scratch or migrating from a legacy platform, WMD is ready to help you build a store that works as beautifully behind the scenes as it looks on the screen.
👉 Contact WMD and let’s bring your vision to life.
