From Zencart to WooCommerce: A Smooth Migration for a Growing NYC-Based Retailer
When Shinetrim, a trusted embellishments and trims supplier in New York City, came to WMD, they were ready to retire their outdated Zencart store. With hundreds of rhinestones, sequins, and trims—each in different shapes, colors, and finishes—they needed a storefront that could handle the complexity without overwhelming the customer. Enter: migration to WooCommerce, powered by WMD.
Outdated and Over It
Their Zencart site wasn’t just showing its age—it was holding the business back. With a clunky admin panel, limited design flexibility, and a poor mobile experience, Shinetrim was missing out on conversions and struggling to scale. Variations were hard to manage, and even harder to shop. Our mission was clear: migrate all data to WooCommerce, streamline the user experience, and make managing products a breeze.
How We Pulled It Off
Discovery & Planning
We began with a full audit of the Zencart setup—looking at product hierarchies, variation logic, images, and customer data. Every field, filter, and SKU was mapped to ensure a smooth transition.
Theme Tailored to Fit
WooCommerce offers freedom, but we still needed a front-end experience that worked for Shinetrim’s massive catalog. We selected a clean, conversion-friendly theme and customized it with advanced filters, image swatches, and mobile-optimized galleries.
The Migration Game Plan
• Product SKUs, variations, and pricing imported with zero data loss
• High-res images organized and optimized
• Customer accounts and order history securely transferred
• Filtering logic and variation swatches tested across devices
Shoppable and Stunning
With WooCommerce’s flexibility, we created a much more visual shopping experience. Customers can now browse rhinestones by shape, sequins by color, and trims by material—all without clicking through endless dropdowns.
What Changed for Shinetrim
The new WooCommerce site didn’t just modernize Shinetrim’s online presence—it made their life easier. Their team can now update inventory, manage orders, and run promos without tech support. Customers enjoy faster load times, better navigation, and a mobile experience that actually works.
Why WooCommerce Was the Right Move
This wasn’t just about replatforming—it was about giving Shinetrim room to grow. WooCommerce opened the door to better marketing tools, integrations, and scalability that their Zencart setup simply couldn’t provide.
More Migration Wins
Explore more platform transformations by WMD:
• Marcus & Zelman: Brand refresh and WordPress redesign for a consumer rights law firm
• Insider Career Strategies: From Squarespace to WordPress for a career consultancy
Thinking About Migrating?
If your current platform is holding your business back, we’ll help you make the move—without the migraine. Contact us to start your migration to WooCommerce with a partner that gets it.
