When done right, blogging isn’t just content ~ it’s a long-game strategy for visibility, lead generation, and customer engagement. And for ŌURA, a leader in wearable health tech, their blog The Pulse had the content, but needed the backend muscle and strategic polish to reach its full potential.
Smarter CTAs for Smarter Content
The Pulse Blog was driving traffic, but missing a key ingredient: clear and contextual calls to action. We designed a dynamic system that surfaces specific product CTAs depending on the blog category, so if someone’s reading about sleep, they’re nudged toward the sleep ring. It’s personalization that drives performance.
Enterprise-Level Security for a Scalable Platform
Though no transactions happen on the blog, ŌURA wanted to ensure the same level of security as their e-commerce experience. Our audit covered:
Securing internal and external links
Disabling vulnerable entry points like XML RPC
Limiting login attempts and blocking user enumeration
Implementing PCI-style hardening techniques
The result? A rock-solid foundation built for scale.
Custom API, Tailored App Integration
ŌURA’s app delivers tailored health insights, so it made sense to pull blog content into that experience. We implemented a custom API that gives their team flexibility to:
Customize titles and descriptions for each post shown in the app
Select which posts appear
Maintain backend control without needing a developer for every tweak
A smarter blog, talking seamlessly to a smarter app.
SEO That Meets the Moment
We ran a full SEO audit and optimization pass to ensure The Pulse Blog wasn’t just visible, it was competitive. Our team:
Wrote metadata for every post
Added alt text to all live images
Cleaned up backend elements that could slow indexation or drop rankings
Good content deserves to be found. Now it is.
From Backend to Front-End Brilliance
What started as a blog enhancement turned into a full optimization project from stronger CTAs to tighter SEO, more secure infrastructure to API-driven flexibility. The Pulse Blog now supports ŌURA’s product ecosystem with smarter UX, faster performance, and measurable results.
Looking for more? Check out how we delivered a platform enhancement for Cooper Street and a strategic blog integration for LUX. Denver.
Ready to turn your blog into a conversion engine?
📬 Contact WMD and let’s make it happen.
