Walking the Talk: From Brand to Bold Storefront
If/Then, a men’s sneaker startup based in New York, came to us after another branding agency left their Shopify project running in circles. Think of it like a sneaker stuck on an escalator ~ going nowhere fast. They had the brand story and the product. What they didn’t have? A working online store.
WMD stepped in to lace things up and bring their vision to life.
Bridging the Brand Gap
While the previous agency built a strong brand identity, translating it into a functional, stylish e-commerce experience proved too complex. That’s where we thrive. With branding and web as our dual specialties, we took their story-driven identity and wove it seamlessly into a Shopify experience that looked as good as it performed.
Smarter UX, Smoother Steps
Since most sneaker shoppers browse on mobile, we introduced custom bottom navigation to give users quicker access to key sections. This approach follows the thumb-friendly “reach zone” rule and offers a more natural browsing experience. We’ve been using this tactic long before it became the trend.
The result was an intuitive user experience that keeps visitors moving forward.
A Theme That Fits Just Right
Choosing the right Shopify theme isn’t just about looks, it’s about alignment with brand tone, functionality, and responsiveness. We curated a clean, adaptable theme to match If/Then’s minimalist, urban vibe.
Then came the tailoring. We refined layout spacing, added animations, styled customer reviews, and even used asterisks to create visual moments that tied back to the brand. In the end, we built a storefront that was sleek, smart, and totally on-brand.
Automation That Keeps the Brand Moving
Behind the scenes, we implemented email automation to support retention and engagement. Welcome flows, abandoned cart sequences, and product drop announcements were all tailored to If/Then’s audience and voice.
The result? Email that felt personal and timely, not robotic.
Results That Speak (and Sell)
From stuck in development to running strong on Shopify, If/Then now has a site that works just as hard as their sneakers do. A great brand identity is powerful, but paired with a smart platform and a team that gets it, it becomes unstoppable.
See More
Looking for more brand and e-commerce wins? Explore:
The Migration from WooCommerce to Shopify: A Strategic Move for Growth for Cooper Street
Blog Enhancement for a Multi-billion Dollar Tech Wearables Company
Let’s Build Something
Got a product worth showing off? Contact WMD and let’s bring it to life online ~ beautifully and strategically.
