In a city saturated with rentals, standing out isn’t easy, but the right strategy can make all the difference. That was the case for Platform 3750, an 8-floor mixed-use apartment community in Miami featuring 191 modern apartment homes near hotspots like Coconut Grove, Coral Gables, and Downtown.
With leasing targets to hit and a sea of competition, the challenge was clear: how do you fill a brand-new building fast? The answer ~ Google Ads, done right.
Fast Visibility, Smart Targeting
Unlike traditional advertising, which takes time to gain traction, Google Ads offers instant visibility. We launched a targeted campaign using intent-based keywords like “Miami apartment rentals” and location targeting to reach renters searching nearby neighborhoods.
The ads appeared right at the top of search results, putting Platform 3750 in front of motivated renters within hours of launch.
Strategy in Motion
Our initial research and client conversations made the goal clear: drive leads and lease up quickly. We started with a broad campaign to gather data, then quickly fine-tuned targeting, keywords, and ad copy based on user behavior and monthly promotions. One insight changed everything, phone calls were outperforming form submissions by a mile.
So we pivoted. Budget was reallocated to call-optimized ads with clickable call extensions. The result? More qualified leads, less friction, and budget that worked harder.
Built-In ROI with Click-Only Spend
With Google Ads’ pay-per-click model, you only pay when someone takes action. We set a budget that aligned with the client’s leasing goals, continuously optimizing to increase click-through rates and reduce cost-per-lead. Every dollar spent was focused on engagement that mattered.
Reporting That Drives Results
We didn’t just report clicks ~ we delivered insight. Monthly reports tracked impressions, conversions, and (most importantly) feedback from the leasing team. Knowing which leads were serious renters allowed us to refine the campaign in real-time.
This collaborative loop turned performance data into smarter decision-making—and helped our client convert more leads with confidence.
5 Months. Fully Leased.
In a city where new apartment buildings pop up like palm trees, standing out takes more than pretty pictures. Our paid media team executed a lean, intelligent Google Ads strategy that helped Platform 3750 hit full occupancy in just five months.
Looking for more ways to scale smart? See how we helped ŌURA enhance their online experience with conversion-focused UX, or how LUX. Denver used targeted content and email automation to reach high-intent audiences.
📞 Ready to put your ad dollars to work? Contact WMD and let’s build a campaign that delivers.
